Yahoo Publisher Network has a new feature, ad category targeting, which allows publishers to assign categories of ads to their website.


Jen says Yahoo publisher has a new feature, ad category targeting, which allows publishers to assign categories of ads to their website.

Publishers can choose two categories of ads to target per website, per page, per directory. Contextual ads will also be displayed.

Yahoo Publisher Network reports:

“Your ad category selections, in combination with our matching technology, will determine what types of ads will be displayed. Selecting ad categories for a Targeted URL, however, does not guarantee that only ads from those ad categories will appear”.

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