Google’s entry into print media has made analysts think of what next: radio, television, out-of-home, podcasting, handheld devices and more.


Analysts feel that Google’s entry into the print media will not stop at that and Google is likely to extend its search services for audio, video and multimedia. The indexing of data is likely to extend to radio, television and handheld devices and in all these areas changes are expected in the advertising market.

According to Max Kalehoff, “Google’s expansion beyond the Web justifies the viability and importance of traditional media. Second, Google’s move suggests that the future of media is one that is vastly more interconnected, database- and search-driven. Consequently, this move should be yet another wake-up call to advertisers and their agencies to develop strategies and infrastructure that are more integrated. Search and its related functions eventually will be entirely intertwined in the overall media mix.”

Max Kalehoff is a marketing communications expert with nearly a decade of experience growing the brands of premier Fortune 500 companies as well as elite, fast-growing startups.

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