A Gizmondo mobile entertainment device which can be used as a web browser, is to be launched and the buyers of the ad-supported unit are expected to complete an online questionnaire for improved ad targeting.


A Gizmondo mobile videogame player is to be launched next month in the U. S. and it will be available in two types: One that receives ‘Smart-Ads’ and one that will not receive these ads. Those who would like to buy the ad-supported mobile will have to fill in an online questionnaire so that proper ads could be sent to them.

Adidas, Sprite, and Levi’s are among the companies serving ads over the devices currently being tested in the U.K.

The mobile will be able to receive geographically and demographically targeted streaming video ads and the company will have a multimillion-dollar, multi-channel ad campaign targeting young early adopters. The handheld, which began trials in the U.K. in March, is a videogame, movie, and music player; a web browser; text message and email sender; a camera; and a GPS-loaded navigation and tracking device.

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