Ad-ID Records Gains
Ad-ID, an XML based ad coding standard, is increasingly being used by marketers and companies.
Ad-ID was started with the aim of facilitating marketing workflow and ad measurement. It enables the labeling of specific marketing assets and the recording of XML-based metadata about them. This data provides information regarding the creator of the ad and the time when it is to run.
Last year 100 marketers used Ad-ID. Ad-ID has 875 companies as registered users and has created 14,000 individual ad codes.
Marketers using Ad-ID include Allstate, Blockbuster, BMW, Capital One, Coors Brewing Company, Discovery Networks, HBO, Johnson & Johnson, Masterfoods and Procter & Gamble.
The uses of Ad-ID include delivery and billing. global measurement, cross-media campaign tracking, analysis of advertising ROI and real-time verification whether media is running according to plan.
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