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This is a reminder about the Adweek webinar to be held on April 25, 2024.  YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube... [Read more]

This is a reminder about the DMD webinar to be held on April 25, 2024.  With cookie-dependent strategies becoming obsolete and the rising tide of privacy concerns and regulations, harnessing the potential of first-party data is critical. Unfortunately, establishing a successful first-party data strategy is fraught with challenges – consumers reluctance... [Read more]

Content Marketing Institute has published a new video ‘Podcasting Potholes’ featuring A. Lee. Judge. The CMI team says, “Say goodbye to sifting through irrelevant “Best Practices” (designed for entertainment podcasts) and hello to targeted insights. In this clip from Content Marketing World 2023, speaker A. Lee Judge (Co-Founder... [Read more]

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion... [Read more]

Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer and more complete understanding of consumers more efficiently in a data-first... [Read more]

AI empowers social media marketing by analyzing vast amounts of data to personalize content, optimize ad targeting, and enhance engagement, ultimately driving better ROI and customer satisfaction in a rapidly evolving digital landscape. HubSpot contributor Ross Simmonds has published an article on using AI for a more effective social media strategy. He... [Read more]

Websites are essential for establishing credibility and visibility in the digital landscape, serving as the central hub for engaging with customers, driving leads, and optimizing marketing strategies. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Do You Even NEED A Website?’. The... [Read more]

This is a reminder for the MarketingProfs webinar to be held on April 24, 2024.  Personalized marketing tailors messages and offers to individual preferences, enhancing customer engagement and loyalty. By leveraging data insights, it creates targeted experiences that resonate with consumers on a personal level, driving conversion and satisfaction. MarketingProfs... [Read more]

Maybe you’ve been there. You’re hosting a crucial webinar, hundreds of potential leads are tuned in, and then the dreaded lag hits. Questions freeze, audio stutters, visuals pixelate, and your audience loses focus. That can become a disaster for a marketer. Traditional webinar platforms can struggle with latency, creating a frustrating... [Read more]

To protect your rankings during a website relaunch, implement 301 redirects for all old URLs, maintain consistent content quality and structure, and promptly address any technical issues to ensure a seamless transition without compromising your hard-earned search engine visibility. Orbit Media Studios founder Andy Crestodina has published an article... [Read more]

Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday,... [Read more]

This is a reminder for the Adweek webinar to be held on April 24, 2024.  Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out... [Read more]