If you’re like most marketers, you are constantly searching for more optins because a larger mailing list of interested people has to benefit your business. If your current process isn’t working, you might want to try a new way to capture leads and build your list. When you aren’t getting the results you need, you can build your email list with Twitter. Twitter is neglected by many marketers, but it has millions of members, interested in all sorts of products. One warning, though: users check their Twitter accounts from their mobile a lot of the time, so if you want to engage... [...]

It seems that every news organization is mentioning Twitter on their broadcast. And every local government is using Twitter to send out emergency messages about school closings and other local events. In addition, many of the top consumer brands are using Twitter to bring prospects to their websites, where their contact information can be captured. If these wide-spread adoptions of Twitter communication are any guide, it would be wise to turn your own attention to Twitter, too. Twitter continues to grow in users and in traffic. And, it is a generator of free traffic for any marketer who uses it... [...]