Some people try to make money from fads and short-term trends. These can bring in some income, but it isn’t stable; soon people stop caring about that fad and move on to another one. For stable income, you need to market in an “evergreen” niche, one that has staying power; one that will be important as long as there are people with problems and concerns. You can best benefit from the evergreen niches by viewing each prospective customers as someone you can help during a long-term relationship. Invite them to be members of your exclusive website, where they will find a continuing... [...]