The top three marketing tasks, in terms of difficulty, probably are: getting your content ranked, generating traffic and converting the traffic you get. Of these three, getting your content ranked is the most critical since without that, you can’t generate any organic traffic and have to rely on paid traffic. Jitendra Vaswani just released private SEO marketing automation software, known as SchemaNinja Pro, that does 3 things simultaneously: 1. Uses schema for higher search engine rankings. 2. Monetizes your blog with its Review & Recommendations feature. 3. Create an ongoing flow of traffic... [...]

Star ratings, also known as schema ratings, can have a big influence on buying decisions.. Maybe you’ve seen them on a Google search or on Amazon. When people see those stars, it attracts their attention, especially when it’s a high star rating. Beyond that, Google has said that schema ratings and other structured data may influence the ranking algorithm. Smart marketers are looking at schema ratings as a key tool for improved results. Schema ratings give search engines a better understanding of what your content is all about. That information will encourage search engines to show your... [...]