If you don’t have a customer list, including their email addresses, you don’t have a durable online business. But if you have a customer list, then no matter what Google does, no matter how high pay per click ads rise in cost, you have people you can sell to. And you can keep selling. You build a list by getting people to voluntarily agree to join your list. You do that with a “Squeeze Page” or “Landing Page” (two names for the same thing). Of course, if you aren’t a programmer, creating a landing page could be a big problem. You need a headline, some appealing... [...]