Website seals of approval improves sales #ad

In any marketing business, trust is the key to success. Trust seals are often essential to building trust. You have seen trust seals on many websites. They are those authoritative looking insignia issued by the Better Business Bureau, Verisign and others. Typically, having this endorsement of the ethics and legitimacy of the business does a lot to improve the sales on the site. Any online business can benefit by adding a trust seal to make potential customers more comfortable doing business with the site. However, there is also a downside to most trust seals, the cost, which is usually a hefty... [...]