Being a consultant to offline businesses that want to advertise online can be lucrative, but it also can be frustrating. If you try to compete on low price for your consulting services, you will almost certainly become frustrated. Usually, there will be someone willing to undercut your price. Even if that doesn’t happen and your low price wins you the bid, you will probably find that the job is worth a lot more than you charged, and you will resent having to do the work for such a low fee. How can you avoid that predicament of always chasing clients that are looking for the cheapest solution... [...]