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Friday, January 18, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ ‘Marketing Land’ Articles ’

How will you secure buy-in for expanding your content marketing program?

Marketing Land’s Rachel Lindteigen has shared some useful tips for expanding a content marketing program. The advice features the importance of understanding the budgetaly limites, setting a content markeitng goal and understanding the CM metrics. Lindteigen says, “While you understand the importance of content marketing and the potential it has to drive business, do those […]

‘What is the value of a ‘Like?’’ – Marketing Land

Brad O’Brien says, “I remember the days when you could only run Page Like campaigns within Facebook advertising. Brands and advertisers poured tens, often hundreds, of thousands of dollars collecting Likes, and Facebook had us convinced there was value in doing so. Today, there are various advertising opportunities and objectives, but Likes are still widely […]

‘Alphabet reports $24.75 billion in Q1 revenues, beating expectations’ – Marketing Land

Ginny Marvin says, “Google parent Alphabet Inc. announced revenues of $24.75 billion for the first quarter of this year, a 22 percent increase year over year. That’s above analyst expectations, and the stock is up in after-hours trading. Ad revenues were $21.4 billion, a 19 percent increase over Q1 2015. Google site revenues were $17.4 billion (up 21 percent), […]

‘With new funding & a growing userbase, Quora makes its pitch to advertisers’ – Marketing Land

Ginny Marvin says, “Quora, the Q&A platform that’s been around since 2009, has quietly grown into a business now valued at nearly $1.8 billion. In the past week, the company announced an injection of $85 million in funding and said monthly active users grew from 100 million to 195 million in the past year. It’s also […]

‘What marketers should know about Twitter’s Q1 2017 earnings’ – Marketing Land

Tim Peterson says, “Audience growth is no longer a problem for Twitter. That’s great, especially since Twitter has plenty of new problems. In the first quarter of 2017, Twitter’s overall revenue declined year over year for the first time ever, and its advertising revenue declined for the second straight quarter. That’s bad, right? Apparently not to […]

‘IAB: Mobile is now more than half of all digital ad revenues’ – Marketing Land

Ginny Marvin says, “Mobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more than half (51 percent) of all digital ad revenues for the first time, according to the IAB Internet Advertising Revenue Report for Q4 and FY 2016. In Q4, mobile […]

‘Google expands AdSense hate speech policy, launches page-level ad removal capabilities’ – Marketing Land

Ginny Marvin says, “Google is expanding the scope of AdSense’s hate-speech policy and also announcing a more granular approach to dealing with content online that violates the policy. Today’s updates come on the heels of announcements last month that Google would launch more brand safety controls to placate advertisers that stopped some advertising when their ads […]

‘Step up your advanced Account-Based Marketing strategies with LinkedIn Ads’ – Marketing Land

AJ Wilcox says, “This week, LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer for business-to-business companies. It’s called Account Targeting, and it allows you to upload a list of up to 300,000 company names and target ads to only those companies. Here’s a story to illustrate the power of […]

‘5 ways to monetize your social media followings’ – Marketing Land

Tim Peterson says, “Social media has not only revolutionized the way that people communicate and stay in touch; it has completely transformed business and marketing practices as a whole. Over the past five years, social media websites have become some of the largest and most meaningful pieces of the digital marketing puzzle. While many still maintain […]

‘Facebook tests its News Feed with a new form of Related Articles’ – Marketing Land

Tamar Weinberg says, “Facebook has announced a new test for the Related Articles feature in its News Feed. That feature, launched in 2013, would show related stories right below an article after you read the article and returned to News Feed. In the new test, Facebook will show related stories before you click to read an […]