MarketingSherpa has released a case study titled “B2B Web Optimization: 140% surge in mobile transactions through responsive design effort”. Allison Banko says, “When you’re engineering a website design for today’s technological terrain, it can’t be “one and done.” Consumers are browsing across differing devices including smartphones, desktops and tablets, so your website should be optimized for the whole spread. Voices.com changed its tune to ensure its site could be surfed on a slew of screens. Discover the responsive Web design effort that propelled... [...]

MarketingSherpa has released a case study titled “Social Media Marketing: Aria Resort & Casino’s “storytelling” increases share rate 310%”. Adam Sutton says, “Social media marketing thrives on great content. But what separates flat and boring posts from the ones that spark sharing? The Aria Resort & Casino worked storytelling into its updates on social networks and saw sharing jump 310%. Find out how the effort grew from the shadow of another less-than-stellar campaign“. Social Media Marketing: Aria Resort & Casino’s “storytelling”... [...]

MarketingSherpa has released a case study titled “Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture”. Allison Banko says, “Modifications to your marketing campaigns don’t have to be earth-shattering or high maintenance to have an impressive impact. Tiny tweaks can breed big payoffs. Dive into this MarketingSherpa case study to discover how Whirlpool’s MarketingSherpa Email Awards 2014, presented by ExactTarget, honorable mention campaign boosted clickthrough rate 42% and helped to create a test-and-learn culture — all beginning with... [...]

MarketingSherpa has released a case study titled “Marketing Automation: IT company boosts leads 59%, generates $1.5 million with system implementation”. Allison Banko says, “”If you would have told me in 2011 that we would get to a point where in one month we would have over a hundred leads, I would have laughed at you,” admitted Mandy Hauck, Manager of Marketing Communications, CentricsIT. But what Hauck once thought was laughable is now a rewarding reality for the IT company. This MarketingSherpa case study reveals how CentricsIT implemented marketing automation... [...]