The latest post on ‘Mashable’ is titled “Another Big Day for Twitter Partners as DataSift Raises $42 Million”. Kurt Wagner says, “Tuesday was another big day for companies selling Twitter‘s data.Datasift, a social analytics company with access to Twitter’s full firehose, announced on Tuesday a $42 million Series C funding round. DataSift has raised more than $70 million total, most of it since a $6 million Series A round back in 2011. Tuesday’s Series C round was lead by New York-based Insight Venture Partners, which also invested in Twitter and other social... [...]

The latest post on ‘Mashable’ is titled “2013’s Top Winners and Losers in Tech”. Samantha Murphy Kelly says, “2013 was a year of tech comebacks — from Netflix to Nokia — but not all turnaround attempts fared so well. Myspace, anyone?As we look back on the past year, certain “winners” clearly conquered the industry. Others fell dramatically short. From the $1.1 billion acquisition of blogging platform Tumblr to the growing popularity of Snapchat, which reportedly turned down a $3 billion bid from Facebook, startups hit the mainstream in a big way”. 2013’s... [...]

The latest post on ‘Mashable’ is titled “What Do Instagram Advertisers Actually Get for Their Money?”. Joshua Brustein says, “It’s been about a month since Instagram users have been subjected to ads in their feeds, and the photogenic world somehow hasn’t ended. In fact, the companies behind the ads seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy.Curalate, an outfit working with companies that want to advertise on social media, looked at all five brands included in Instagram’s first push. If nothing else, the paid ads... [...]

The latest post on ‘Mashable’ is titled “Google+ and Mashable to Host First Hangout-a-thon for Charity”. The Mashable team says, “Sometimes we forget that the holiday season is about giving more than gifts to our friends and family.Mashable is thrilled to team up with Google+ for the first-ever donatable Hangout-a-thon on Dec. 3 for Giving Tuesday, which has grown into a global movement in its second year. Last year, Mashable was proud to join our partners at the 92nd Street Y and the U.N. Foundation to launch Giving Tuesday, an annual day dedicated to giving back, which... [...]

The latest post on ‘Mashable’ is titled “Why People Unsubscribe From Your Email List”. Lauren Drell says, “Email is one of the best ways to reach consumers. So when you see your email unsubscribe rate spike, that means your consumers aren’t just no longer interested in reading your content, they don’t even want to see it in their inbox anymore. Ouch.“Marketers cannot afford to ignore unsubscribe rate,” says Susan McPherson, SVP of CSR atFenton. It’s one thing if consumers aren’t opening your emails, but if they’re actively unsubscribing,... [...]

The latest post on ‘Mashable’ is titled “Black Friday Online Spending Hit Record $1.2 Billion”. Denielle Kucera says, “Online spending on Black Friday increased 15% to a record $1.20 billion as more consumers opted to shop from their couches rather than battling long lines at stores.Total ecommerce sales reached $20.6 billion in the first 29 days of this holiday season, according to ComScore Inc. That’s about a 3.1% increase from Nov. 1 to Black Friday last year, the research firm’s data showed, noting that 2013 numbers include a few more shopping days because Thanksgiving... [...]

The latest post on ‘Mashable’ is titled “Why Traffic Is Digital Marketing’s Foundational Metric”. Dani Fankhauser says, “If you take the retail marketing adage “location, location, location,” and translate it to digital, the result would be visit rate, or traffic. In the physical world, it’s possible to pay premium rent to get your product in front of lots of people, but on the web, garnering traffic is a bit more nuanced. The medium requires strategies that are focused on targeted audiences rather than the general public, not because products are narrow,... [...]

The latest post on ‘Mashable’ is titled “How to Improve Your Mobile Marketing Strategy”. Stephanie Walden says, “A catchy Facebook ad has sucked you in yet again — you’re just a couple clicks away from owning another completely impractical pair of stilettos.Except you’re on the go during this particular shopping spree; you’re navigating the site on your smartphone — and it just isn’t displaying correctly. Faced with the annoyance and inconvenience of having to zoom in and click on tiny links, and the difficulty of filling out a credit card form, you... [...]

The latest post on ‘Mashable’ is titled “4 Types of Holiday Shoppers and How to Market to Them”. BusinessDaily team says, “Black Friday, Small Business Saturday and Cyber Monday make up some of the biggest shopping days of the holiday season, and retailers everywhere are gearing up for a busy few days of sales. But all holiday shoppers are not created equal: According to a new survey, there are several different shopper “personas,” each with its own budget, spending plans and shopping preferences.Vision Critical, a market research and technology firm, recently released... [...]

The latest post on ‘Mashable’ is titled “Everything You Need to Know About Gmail’s Latest Update”. Taylor Casti says, “Gmail had a little work done lately, and it’s looking good.The latest version of the web’s favorite email client comes with a host of new features, ready to help you reach Inbox Zero. But with new updates rolling out every month or so, it’s hard to keep track of the latest tools. Just when you think you know it all, one little change can completely impact your whole experience”. Everything You Need to Know About Gmail’s Latest... [...]