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Friday, January 18, 2019
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ Forrester Research ’

‘Are You Using A Content Marketing Platform?’ – Forrester

Peter O’Neill says, “At last October’s B2B Marketing Forum,Ryan Skinner, senior analyst at Forrester, delivered one of the more resounding messages — and gave us a serious wake-up call on our content marketing work to date. He told us, “Too much, not enough quality.” And our greatest quality issue is in our content distribution strategies. This […]

‘Don’t Alienate Loyal Customers: How To Step Up Your Email Game’ – Forrester

Emily Collins says, “In the realm of multichannel customer communications, email is still king. It’s the easiest to send, it’s inexpensive and it’s the channel on which most marketers rely to connect with all kinds of customers. Email marketing is ingrained and inexpensive, but as a result, many marketers abuse it, defaulting to a routine batch-and-blast […]

‘The Data Digest: Chatbots Can’t Fully Replace Humans Just Yet’ – Forrester

Kristopher Arcand says, “Customer service departments in all industries are increasing their use of chatbots, and we will see usage rise even higher in the next year as companies continue to pilot or launch their own versions of the rule-based digital assistant. What are chatbots? Forrester defines them as autonomous applications that help users complete tasks […]

‘Brands On Social Crisis: “The Sky Is Falling!”‘ – Forrester

Jessica Liu says, “Much ink has been spilled over United Airlines’ latest public incident and social media’s role in rapidly spreading video of a passenger being dragged off an airplane. Today’s consumers are more polarized than ever and increasingly expressing their opinions and showing their own values in the way they spend their money. Brands worry […]

‘Engage Customers With Mobile Wallet Marketing’ – Forrester

Xiaofeng Wang says, “Forrester predicts that the future of mobile wallets will go far beyond mobile payments. In the West, this vision is still a work in progress. However, Chinese digital juggernauts Alipay and WeChat have morphed their mobile wallets into rich customer engagement platforms. My latest report, “Engage Customers With Mobile Wallet Marketing,” tells […]

‘Nature or Nurture? Culture As A Cornerstone Of Global Branding’ – Forrester

Milan Hanson says, “The Earl of Greystoke would have grown up in an idyllic English manor, sipping tea and munching on clotted cream biscuits, were it not for a rather unfortunate turn of events that left him orphaned in equatorial Africa, being raised by a she-ape. At the heart of Edgar Rice Burroughs’ tales of […]

‘A One-Year I&O Transformation’ – Forrester

Milan Hanson says, “Back when I worked in I&O we weren’t very popular. Not personally, mind you, but as a team. Why? Because we seldom satisfied user requests quickly, and sometimes not at all.  We were the defenders of stability, resistant to change.  Just maintaining the technology every day – “keeping the lights on” – […]

‘Martech That Matters – And For Marketers Who Actually Use It’ – Forrester

Peter O’Neill says, “Sick of scouring sector landscapes with thousands of vendor logos organized into loosely defined categories?  I mean, do you really need to know the names of scores of predictive analytics vendors out there? What’s the total Martech ecosystem going to tally this year – 7000+ vendors? Actually, yes. Yes it is. As my […]

‘Google’s biggest threat? Amazon.’ – Forrester

Collin Colburn says, “If you’ve been following Forrester’s search marketing research over the past few years, you’d know that we talk a lot about search marketing evolving to a broader discovery marketing strategy. As a refresher: a discovery marketer creates programs that help users find your brand in their preferred medium and during their moment of […]

‘The Data Digest: Are Australian Companies Living Up To Their Clients’ Online Expectations?’ – Forrester

Reineke Reitsma says, “Australians are often seen as laid-back, taking things as they come. However, this doesn’t translate to their need for great customer experience. When we analyzed the Australian results of Forrester’s Customer Experience Index (CX Index™), we found that the vast majority of companies in Australia are still providing only mediocre CX. In […]