7-Step guide to Facebook advertising

Advertising on Facebook is one of the easiest and rewarding promotional methods. With the freedom to set your budgetary requirements Facebook lets you reach out to millions of its audience. Digital Marketing Institute contributor Clodagh O’Brien has published a 7-step guide to help marketers advertise on Facebook. Here’s what says on audience targeting. You know the age and perhaps even the lifestyle of your chosen demographic, but you can do better. Facebook allows you to really hone in on the specific market you’re looking for. Geographically, you can even target... [...]