A study conducted by Campaign Monitor has revealed that if you use 3-5 words in your subject line, there are more chances of getting your emails opened. Emails with long subject lines get rejected by the receivers. Your subject lines play a pivotal role in making your subscribers open and read the emails your send. Merkle contributor Shruti Sinha has published an article highlighting some useful ways to increase your email open rates. Sinha says, “To ensure a higher open rate, your email subject line needs to be catchy and attention grabbing. There are multiple attributes of... [...]

The latest article on  ‘Marketing Land’ is titled “Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]”. Ginny Marvin says, “Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013. Most of that growth was... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Debuts Real-Time “Trending” Topics On The Web”. Ginny Marvin says, “Just ahead of the Super Bowl, the Oscars and the Winter Olympics, Facebook has launched aredesigned Trending section on the web. The update is an effort to make Facebook the place to know what’s going on in the real-time zeitgeist. And, the comparison to Twitter’s Trending Topics is obvious. Trending is “designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook,”... [...]

The latest article on  ‘Marketing Land’ is titled “My Prediction For Email Open Rates In 2014”. Sara Olson says, “With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface to display images by default. This is the most fundamental change in the default view of an email since Outlook and ISPs began blocking images by default more than five years ago. The primary reason for the initial change was for security purposes — mainly to prevent viruses from being easily widespread. Now that... [...]