MarketingSherpa has released a case study titled “How an Exhibit Manufacturer’s Product Launch Exceeded Aggressive Sales Forecasts by 38%”. Andrea Johnson says, “Skyline, a trade show exhibit manufacturer, managed to perfect the balance between secrecy and promotion in the launch of an industry-transforming product. The result? Sales so strong that production is scrambling to keep up; Skyline is exceeding even the most aggressive sales forecasts by 38%. This week’s B2B Marketing case study outlines the three critical steps that helped Skyline successfully walk the... [...]

MarketingSherpa has released a case study titled “Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program”. Adam Sutton says, “Lead nurturing is a powerful strategy, but launching it can be daunting especially when you’re building from scratch. How should you get started? This case study featuring an accounting and consulting firm covers building a lead nurturing strategy from the ground up and hit 133% return on investment after only seven months. You’ll see how the team set topics, mapped content to the sales funnel, and navigated bumps in the road“. Email... [...]

MarketingSherpa has released a case study titled “Social Media Marketing: Sporting goods company increases Facebook reach 366% with content contest”. Courtney Eckerle says, “Sometimes the most impactful marketing isn’t created by marketers, it’s just facilitated by them. With a goal of increasing the U.S. audience on Facebook, global sporting goods company Amer Sports created a social media contest for customers to submit photos and ambitions for the year. Along with expanding its U.S. audience, the results of this contest were 2,000 entries consisting of photos, stories... [...]

MarketingSherpa has released a case study titled “Email Marketing: Dell lifts revenue 109% via GIF-centric campaign”. Allison Banko says, “GIFs have revamped the online experience, enhancing everything from news stories to websites to even emails. While these video-photo hybrids are a fun visual treat for consumers, marketers are using GIFs as a valuable way to showcase products that a static photo just can’t do justice. In this case study, we dig into a GIF-focused email campaign that established Dell as an esteemed MarketingSherpa Email Award winner. Read on for an inside... [...]