Your online business is dependent on a stream of paying customers, and for the best results, they need to be customers that buy again and again. That may seem easy, but keeping a buyer interested isn’t as simple as it seems. No matter what you did and how well you did it, the buyer’s question always is, “What can you do for me today?” You need to build a “funnel” of products and services that keeps the buyer engaged and investing more in what you are offering. And that’s where the problem arises. How do you lead the buyer from one level of involvement with... [...]