The latest MOZ blog post is titled “Life Above and Beyond the Fold”. Tim Allen says, “Space “above the fold” was once used to present users with as many options and navigational pathways as possible. People today are far more willing to scroll, but we still need to convince them that the rest of our page is worth their time“. Life Above and Beyond the Fold MOZ Blog  [...]

The latest MOZ blog post is titled “Why Guest Posting and Blogging is a Slippery Slope – Whiteboard Friday”. Rand Fishkin says, “It takes quite a bit of effort to create genuinely high-quality guest posts, and many marketers are tempted to find ways to automate the process. In today’s Whiteboard Friday, Rand clears up some misconceptions that can lead marketers down that slippery slope“. Why Guest Posting and Blogging is a Slippery Slope – Whiteboard Friday MOZ Blog  [...]

The latest MOZ blog post is titled “Announcing the Brand New Beginner’s Guide to Social Media”. Trevor Klein says, “I’m both honored and excited to announce the release of a second beginner’s guide from Moz: The Beginner’s Guide to Social Media. The prevalence and importance of social media to web marketing can’t be overstated. To quote a few statistics from the guide itself, 72% of online adults use social networking sites, and YouTube now reaches more U.S. adults aged 18-34 than any cable network. With that kind of traffic“. Announcing the Brand... [...]