‘The future of programmatic: top marketers give their verdict’ – Econsultancy

In a recent report on the Econsultancy blog, Maeve Hosea says, “Programmatic advertising is maturing across a variety of media. But what does the landscape look like, and what do marketers from Just Eat, the FT and Direct Line Group expect from programmatic in the future? The landscape New tech is ramping up efficiency for marketers in all areas, not least the advertising space. Programmatic display advertising allows brands to target adverts on a more granular level to specific demographic profiles and people with a perceived relevance for a given product. With multi-billion pound budgets,... [...]