Snapchat has launched Sponsored World Lenses to allow brands use Augmented Reality for boosting their business. With this new launch Snapchat converts 3D graphics into ads. Here’s what Adweek has reported on Snapchat’s SWL: “Sponsored world lenses build on Snap’s sponsored lenses format. Per Snap, the average user plays with a sponsored lens for 15 seconds before sending it. Big-name brands including Taco Bell, L’Oreal and Starbucks have purchased the custom ads over the past year, which typically take longer to create because advertisers work with Snapchat’s internal creative... [...]