The Google Ads team has published ‘Create effective Search ads’, the official guide to optimizing ads and messaging on Google Search. This guide covers the following: 1. Write compelling, genuine ad copy 2. Create messaging that reflects your brand and the products and services you offer 3. Set up your ads for success 4. Enhance your ads with extensions 5. Test and optimize creative messages. Create effective Search ads Google Ads Blog [...]
Archive for the 'Search Advertising' Category
Third Door Media is hosting a webinar ‘3 Ways to Conquer Your Paid Search Competition in 2022’ on Tuesday, February 17, 2021. The TDM team says, “The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text ads will be removed in June 2022), which means the rules of 2021 do not apply for 2022. Find out how to maximize your return on search investment and get ahead of your competition in these three strategies: Spend Efficiency – learn how to optimize your local market Share... [...]
Third Door Media is hosting a webinar ‘3 Ways to Conquer Your Paid Search Competition in 2022’ on Tuesday, February 1, 2021. The TDM team says, “The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text ads will be removed in June 2022), which means the rules of 2021 do not apply for 2022. Find out how to maximize your return on search investment and get ahead of your competition in these three strategies: Spend Efficiency – learn how to optimize your local market Share... [...]
The COVID-19 pandemic has created unprecedented challenges for people and businesses around. You need to think newer ways to survive during this toughest time. Microsoft Advertisig‘s Kalees Meckling has shared four ways you can use search advertising to deal with this situation and save your business. Meckling says, “COVID-19 has upended our lives and created difficult challenges for many small and midsized businesses (SMBs). Like most, you’re probably searching for ways to not only survive this crisis, but also find a way to thrive. If you’re looking for digital marketing strategies... [...]
Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics. The webinar attendees will learn: How to develop and grow valuable remarketing audiences. How to use RLSAs to reach customers across devices. What display advertisers can teach you about retargeting in a search environment. Techniques to drive higher conversion rates with repeat customers. Digital Marketing Depo team says, “Search advertising is quickly becoming personal – as mobile dominates... [...]
Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics. The webinar attendees will learn: How to develop and grow valuable remarketing audiences. How to use RLSAs to reach customers across devices. What display advertisers can teach you about retargeting in a search environment. Techniques to drive higher conversion rates with repeat customers. Digital Marketing Depo team says, “Search advertising is quickly becoming personal – as mobile dominates... [...]