Prospecting is the process of initiating and developing new business by searching for potential customers, clients, or buyers for your products or services. HubSpot has published a new guide ‘Prospecting and Objection Handling: Templates and Best Practices for Sales Success’ explaining useful sales prospecting strategies. The HubSpot team says, “This in-depth guide includes: Data-backed behaviors top sellers use to combat pushback How to write effective meeting invitations (and a template to get started) The etiquette of sharing meeting scheduling links A three-step objection... [...]

To grow your sales, it is important to get new prospects. Prospecting is the first step in the sales process that helps you to develop a database of likely customers and then systematically communicate with them for converting them from potential customer to current customer. HubSpot contributor Matthew Cook has shared 14 sales prospecting techniques to improve your sales. Cook says, “Today, most sales experts agree the best approach to sales prospecting is a combination of both inbound and outbound selling. 1. Make warm calls. Your initial contact with new prospects doesn’t have... [...]

Vidyard has published an infographic to help marketers improve their prospecting and sales emails using video. The Vidyard team says, “When you’re freshly reaching out to a new lead, it’s so important that you stand out and get noticed. Prospecting emails have to stick out in crowded inboxes. For BDR and SDR teams, the best opportunities to spice up those prospecting emails with video are: Cold Prospecting Follow-Up Account-Based Sales Approach The biggest things to keep in mind here are similar in nature to any other form of prospecting: you’re trying to capture attention with an... [...]

HubSpot has published a Guide to Sales Prospecting. The guide is intended to share tips techniques and tools to help marketers improve their sales process. Prospecting stands for the process of searching for potential customers, clients, or buyers in order to develop new business. This process helps brands convert the prospects into revenue-generating customers. HubSpot columnist Cambria Davies says, “50% of sales time is wasted on unproductive prospecting. We don’t want you to fall into that sales statistic. That’s why we recommend the inbound way and put together a basic framework that... [...]