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Friday, March 29, 2024

Archive for the 'PPC Marketing Trends' Category

2024’s Top PPC Tactics: Triple Your Google Ads Local Leads, April 17 [Webinar]

In 2024, PPC marketing continues to evolve, integrating advanced AI algorithms for hyper-targeted ad placements and maximizing ROI. Brands leverage real-time data analytics to refine campaign strategies, ensuring relevance and effectiveness in capturing audience attention. Search Engine Journal is hosting a webinar ‘2024’s Top PPC Tactics: Triple Your Google Ads Local Leads’ on Wednesday, April 17, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we unlock the secret to Redesign’s time-tested Google Ads strategies that have skyrocketed their lead gen strategy.... [...]

Ask a PPC Live with Amy Bishop [Podcast]

Search Engine Journal has published a new podcast episode ‘Ask a PPC Live with Amy Bishop’. Talking about PPC, Loren Baker says, “The thing that really excites me about PPC is, and just a little bit about my background may be helpful to hear, is that when I first got started in marketing, it was more so media buying and PR. It was kind of before SEO became a big thing. And then I got into SEO over time. And part of media buying was paid search. So goto.com, and I’m dating myself here, and Overture, and then Google rolled on AdWords and things like that. But I’ve always seen... [...]

Improve your PPC marketing with these expert testing strategies

The Search Engine Land contributor Ginny Marvin has shared some expert testing tips for the PPC accounts based on a discussion between Amalia Fowler and Aaron Levy at SMX East. Marvin says, “In a session at SMX East on testing in paid search accounts, speakers Amalia Fowler, account director at Snaptech Marketing, and Aaron Levy, director of paid search at Elite SEM, approached the topic from two polar perspectives: low volume accounts and enterprise-scale accounts. The juxtaposition made for engaging discussion. Amalia Fowler on testing in low volume accounts In discussing testing risks... [...]

Important Trends and Changes in PPC for 2017

Search Engine Land columnist Ginny Marvin has summarized important trends and changes that occurred in the year 2017. Marvin says, “The first half of 2017 saw the final sunsetting of AdWords Converted Clicks and the introduction of Google Attribution, the biggest product release announced at Google Marketing Next. Search marketers have had access to some attribution data in AdWords and Analytics, but Attribution pulls in more multichannel conversion data and feeds back into AdWords for bidding strategies. Read more on what Attribution means for search marketers. Google also added Maximize... [...]


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