Ayaz Nanji says, “Different generations engage with mobile advertisements in very different ways, according to recent research fromNielsen. The report was based on data from a 2Q16 survey of 8,000 consumers in the United States. Some 55% of Generation Z and 48% of Millennial respondents say they are willing to click on a mobile ad if […]
Archive for the ‘ Mobile Advertising Business ’ Category
And savvy marketers want to sell to these people, people who are dedicated to their phones, not a computer. Sell what? Well, there are thousands of products and services you might sell. One source of products that sell well is Clickbank. It has downloadable books and videos on just about any topic you can imagine, […]
Greg Sterling says, “InMobi, which describes itself as “the world’s largest independent mobile advertising platform,” is betting that its new advertising program called “guaranteed outcomes” will grab attention and ad dollars from rivals. The program appears to be the first of its kind. InMobi is taking on financial risk by saying that it can contractually deliver against […]
Greg Sterling says, “A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for marketers. Many people have long known that the click-through (CTR) is not a very useful metric for display ads and mobile display ads in particular. This study proves it. At very best CTR may be […]
Ginny Marvin says, “EBay has announced that it will open up its mobile app to brand advertisers at some point this fall. “Now, for the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey,” writes the company on its website. “eBay mobile advertising will be a native experience, […]
Amy Rodgers says, “Organisations are much more likely to have some sort of strategy in place this year for ‘integrating mobile into broader marketing campaigns’. However, the focus on mobile (and integration of mobile) is still small when compared with the opportunity, according to a new report from Econsultancy and Oracle Marketing Cloud. The Cross-Channel Marketing Report 2014 found that […]
The latest article on ‘The Forrester Blog’ is titled “It’s Time To Make Your Mobile Advertising Work”.
The latest post on ‘Mashable’ is titled “The Fourth Screen: How Smartwatches Could Be Used for Ads”.
The latest post on ‘Mashable’ is titled “Google and Facebook Control Two-Thirds of U.S. Mobile Ad Market”.
The latest article on Business Insider is titled “Here’s How The Sprawling Mobile Advertising Ecosystem Really Works”.