MarketingProfs’ ‘Mobile Marketing’ virtual conference series starts from Friday, November 14 at 11am ET. Key speakers of the event are Andrew Wiesenberg, Tom Webster, Richard Hill and Ryan Whillier. More about ‘Mobile Marketing’ virtual conference Mobile marketing and optimization is no longer just the proverbial icing on the cake. The mobile revolution has fundamentally changed customer behaviors and expectations, and thus, how we must do business if we want to be relevant. Are you meeting the mobile marketing challenge? If not, this event is for you. Join us for... [...]

MarketingProfs’ ‘Mobile Marketing’ virtual conference series starts from Friday, November 14 at 11am ET. Key speakers of the event are Andrew Wiesenberg, Tom Webster, Richard Hill and Ryan Whillier. More about ‘Mobile Marketing’ virtual conference Mobile marketing and optimization is no longer just the proverbial icing on the cake. The mobile revolution has fundamentally changed customer behaviors and expectations, and thus, how we must do business if we want to be relevant. Are you meeting the mobile marketing challenge? If not, this event is for you. Join us for... [...]

Larry Alton says, “It’s official: Americans now use more mobile devices than desktop to browse the Internet. People are perusing your websites, blogs and landing pages on tiny screens while riding on the subway, on tablets while waiting at the doctor’s office, and in the queue at Starbucks. If you don’t give them what they want, your competition will. Going mobile can cost as much or as little as you want, but you might have to get creative if you want to save money. In an ideal world, you’d hire a Web professional to ensure your online presence reads perfectly on every browser and... [...]

Jordan Elkind says, “Mobile marketing is coming into its own. With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter of 2014, the savviest retailers — e-commerce, brick-and-mortar and omni-channel alike — are investing in building out dedicated mobile marketing teams and capabilities. These numbers come from the Custora E-Commerce Pulse Mobile Report, soon to be published by Custora (disclosure: my employer). These metrics and others hint at the size of the opportunity for marketing teams that are able... [...]

The latest article on Business Insider is titled “Mobile-Local Services And Marketing Are Bridging The Gap Between Online And Offline Retail”. John Huggestuen says, “Smartphones have changed what it means to reach people while they’re out and about. Retailers and marketers no longer need to rely on billboards to advertise their nearby store, or hope that a customer heading out to run some errands remembers to grab the coupon that was sent a week ago. Now, businesses can target consumers based on what they’re doing in the moment by using a variety of mobile-local... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Mobile will Take Social Beyond Broadcasting″. Baer says, “Susan Beebe, Manager of Social Media and Online Communities at Tyson Foods, joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Please Support Our Sponsors Huge thanks to our”. Mobile will Take Social Beyond Broadcasting Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “65% of global smartphone owners use Android OS: stats”. Christopher Ratcliff says, “In a sideways blow to Apple, Windows Phone and Blackberry, Android is now the dominant operating system of mobile users worldwide. Android use has climbed from 27% in 2012 to 65% in 2013. An even more impressive figure is the 270% increase in Android use since the end of 2011. These figures come from the Q4 2013 market research study by GlobalWebIndex (GWI), in which 170,000 respondents were interviewed in 32 markets, representing 89%... [...]

The latest article on  ‘Marketing Land’ is titled “Report: New Global Internet Growth Will Mostly Be Mobile”. Greg Sterling says, “Late last week, the Pew Research Center released the results of multiple country surveys about mobile technology adoption and internet usage. The countries in focus were 24 “emerging markets,” including Russia, China, Pakistan, Philippines, various South American markets, Turkey and South Africa among others. The associated report has a lot of statistics about user behavior, demographic variables (e.g., education, income) and online... [...]

The latest article on ‘Website Magazine’ is titled “Mobile’s Future is Augmented”. Pete Prestipino says, “Annual revenues from mobile augmented reality (AR) services and applications are expected to exceed $1 billion by 2015 (up from $180 million last year according to a new report from Juniper Research.  Juniper found that games (which accounted for more than 40 percent of AR downloads in 2013) will continue to deliver the largest revenue stream, but the report indicates that AR will increasingly be deployed within mainstream lifestyle, enterprise and general entertainment... [...]

The latest article on ‘MarketingProfs’ is titled “Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your Audience”. Martin Rugfelt says, “It is no secret that in 2014 consumers will be more dependent on smart applications than ever, and that the success of brands will depend on their ability to advertise effectively on mobile devices. Users are currently ahead of marketers in their omni-channel behavior: mobile usage has skyrocketed, but mobile advertising spend has not kept up with usage rates. For brands there is a tremendous opportunity to engage with their targeted audience... [...]