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Tuesday, December 11, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Mobile Advertising ’ Category

Five strategies to boost mobile advertising

According to SmartInsights, mobile digital media time in the US is now significantly higher at 51% compared to desktop which is 42%. With such a wide adoption of mobile, it is high time marketers focus on mobile advertising. Content Marketing Institute columnist Marcia Riefer Johnston has shared five strategies to help us improve mobile advertising. […]

‘IAB: Mobile is now more than half of all digital ad revenues’ – Marketing Land

Ginny Marvin says, “Mobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more than half (51 percent) of all digital ad revenues for the first time, according to the IAB Internet Advertising Revenue Report for Q4 and FY 2016. In Q4, mobile […]

‘Is cost-per-offline-visit the future of mobile advertising?’ – EConsultancy

Patricio Robles says, “As more and more ad dollars shift to mobile and more and more advertisers, including struggling retailers, seek to drive foot traffic to their brick-and-mortar locations, is the time right for a cost-per-visit ad model? Location-based adtech firm xAd thinks so. xAd, which uses a proprietary platform to “[automate] geo-boundaries around key places […]