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Wednesday, December 12, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Marketing Research ’ Category

Your competition can guide your online SEO success

In the latest episode of Moz.com‘s podcast series, Whiteboard Friday, Rand Fishkin addresses how to do competitive research that will provide data that will enable you to improve your own SO position by responding to what you find in the competitive data. Fishkin reports, “By comparing top pages data from multiple sources against one another, […]

‘Start Making Sense: The 17 Most Important Technologies For B2B Marketers’ – Forrester Blogs

Steven Casey says, “We’ve all seen the ubiquitous martech slides: Thousands of company logos crammed into a single graphic that is both useless and illuminating. Useless as any sort of planning or evaluation tool — but also illuminating because it shows what we all know to be true from first-hand experience: The B2B marketing tech […]

‘Justify Social Spend With A Business Case For Marketing And Beyond’ – Forrester Blogs

Samantha Ngo says, “It was social’s time and the living was easy. For years, B2C marketers told us that they didn’t need to make a business case for their social investments because budgets were easy to come by; social was rapidly growing and brands clamored to be present on social networks. But a decade later, […]

‘Get Ready For The B2B Marketing Forum In October’ – Forrester Blogs

Peter O’Neill says, “We know you B2B marketing execs are not in denial. You get that 74% of business buyers conduct more than half of their research online before making an offline purchase — and that 59% of those same business buyers prefer not to interact with a sales rep as their primary source of […]

‘Official: Facebook launches new layout for Pages’ – Marketing Land

Tamar Weinberg says, “It’s not a test. These new ad-free pages on Facebook are official. In fact, if you’ve navigated to a brand page on Facebook, you may have seen it already. The brand pages focus on the brand and put ads on the sidelines. The new layout is crisp, clean and gives the brand […]

‘Report: Nearly three-quarters of native ads get failing scores’ – Marketing Land

Barry Levine, from MarketingLand, says, “Native ads can be very effective in attracting reader attention because their content relates to the surrounding editorial content, and their visual style helps them blend in. But a new study, out today, finds that most of them blend in too much, possibly tricking readers into thinking they’re not ads. […]

‘The Data Digest: Forrester’s Social Technographics 2016’ – Forrester Blogs

In planning a marketing strategy, product vendors and merchants need accurate information about the use of various media by their target prospective buyers. Gina Fleming, of the Forrester research group, explains, “To build a successful social media program you need to understand your audience’s social media behaviors and preferences. We just released our 2016 results […]

TrafficFresh: Crowdsource website content for better engagement #ad

If you are looking for free traffic strategies that build your traffic better than SEO, you may want to check out this new product called TrafficFresh. Many online marketers long for the “good old days” when eager people, just getting to know the internet, clicked on every link they came across. Back then, traffic was […]

Feedback is essential for good marketing

Knowing how you audience responds to your marketing is critical to your success. All smart marketers seek feedback so they don’t have to guess about their clients’ needs. You should be soliciting feedback, and so should IM NewsWatch. We want to know what you think about the news we provide. And what should we be […]

Even beginners can build a business publishing Kindle books #ad

Brad Callen has released new software (AK Elite) to help authors and publishers create books that will sell nicely on Kindle. Unlike offline bookstores with their hard copy books, Kindle is wide open for new authors and publishers. And don’t let the label “publisher” bother you. Hire someone to ghost write a book for you; […]