Return To Home Page
Main Site Navigation
Search This Site
Like Us On Facebook! Follow Us On Twitter! RSS Feed
Like Us On Facebook! Follow Us On Twitter! RSS Feed
Thursday, December 13, 2018
Like Us On Facebook!Follow Us On Twitter! RSS Feed
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
[wp_admanager_pro_display_adzone id="2"]

Archive for the ‘ Marketing Measurement ’ Category

Trends In Marketing Measurement You Need To Follow In 2019 [Video]

The new year is just a few days away so it is high time we find out what the future holds for our brands. Marketing measurement is one of the most important elements that helps you effectively find out the impact of your campaigns. Forrester analyst Jim Nail has shared a video talking about the […]

Marketing measurement and analytics: What you need to know [Guide]

Marketing Week has published a guide titled ‘Marketing measurement and analytics: What you need to know’. It features strategies to improve marketing measurement and analytics. The MW team says, “The Fundamentals of Marketing Measurement and Analytics Best Practice Guide will help you navigate your way through this complex environment. It covers how to: Turn data […]

Change Your Measurement Priorities for Better Growth

Marketing measurement is mainly focused on the revenue achieved through various channels and the evaluation of the performance of those channels. According to Google’s Matt Lawson, marketers need to change their measurement policies to achieve success in the mobile-first world. Lawson has mentioned three mindset shifts: Customer vs. Clicks Business outcomes vs. Media Metrics, and […]

Google-Econsultancy Research Reveals How Marketers Are Using Measurement

Marketing measurement, a systematic management of marketing resources to achieve measurable gain in return on investment, is challenge for marketers in this multichannel and multidevice world. Econsultancy and Google have revealed the results of a research on challenges of measurement in a mobile, multichannel and multidevice world, according to Stefan Tornquist of Econsultancy. Here are some of the […]

Improving Your Marketing Measurement Efforts

Marketing measurement, a systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, helps organizations and marketers achieve their marketing goals by maintaining quality in customer experience. Recently Forrester’s Tina Moffett and Jim Nail conducted a “Fix Your Measurement Mess” workshop at the 2017 Consumer Marketing Forum in New […]