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Thursday, December 13, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Super Bowl Ads ’ Category

‘Online Retailers Saw Huge Drop-Off During Super Bowl, But Pre-Game Was Strong’ – ‘Marketing Land’ Article

Ginny Marvin says, “If you want to get a sense of the Super Bowl’s grip on America, the graphs below fromCriteo highlight how game day affects the consumer mindset, and how important it is for retailers should be in position early. The retargeting ad tech firm looked at a large number of U.S. online retailers’ […]

‘What 30 Seconds Of Super Bowl Ad Money Would Have Bought Online: 2,542,573,344 Impressions’ – ‘Marketing Land’ Article

Greg Sterling says, “A post-game empirical analysis by programmatic ad platform Rocket Fuel shows almost no lift or conversion benefit to Super Bowl advertising for auto makers. (I made a similar argument here.) The company then goes on to examine what marketers could have done online with the $4.5 million they spent on a single 30-second […]

‘Super Bowl Sets Record For Conversation On Facebook’ – ‘Marketing Land’ Article

Martin Beck says, “There was plenty to talk about during last night’s Super Bowl. From commercials ranging from uplifting to morose, to a kitschy Katy Perry halftime show, to the Seahawks’ head-scratching decision to pass when the whole world expected a beast-mode run. Much of that conversation — at least the online part — took place […]

‘Super Bowl Commercials With Hashtags Slipped To 50% In 2015’ – ‘Marketing Land’ Article

Martin Beck says, “Fifty percent of 2015 Super Bowl ads carried hashtags, a bit of a slip from the record 57% during the 2014 game. Facebook was the social network most mentioned, though mentions of specific social networks were again very sparse. The numbers are from our fourth annual Hashtag Bowl count of social media mentions […]

‘How Effective Are Super Bowl Ads?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “How Effective Are Super Bowl Ads?”.