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Monday, December 10, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Facebook News ’ Category

Highlights from Facebook’s Q3 report

Marketing Land contributor Robin Kurzer has highlighted three distinct points from Facebook’s quarter 3 earnings report. Kurzer says, “In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark Zuckerberg was uncharacteristically blunt about many of the challenges facing the company. It was an effort to set Wall Street expectations, but there are takeaways for marketers, […]

Facebook Messenger 4 to better connect brands and customers [report]

The Marketing Land ha reported that the Facebook Messenger 4 will enhance the users’ ability to connect with the brands online. On how the messenger 4 will affect the brands, Amy Gesenhues says, “Facebook Messenger is gaining more traction with brands as more companies are using the messaging platform to reach consumers, either directly or […]

Facebook launches ‘Facebook Attribution’ tool

Facebook has launched the ‘Facebook Attribution’, new measurement tool for the marketers. This new tool will give marketers a more holistic view of the customer journey. The Facebook team says, “Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps and services and across publishers. For example, using the new data-driven […]

Facebook’s new retention optimization feature is here

Marketing Land has reported that Facebook has launched new retention optimization feature for its app advertisers. Talking about this new feature, Amy Gesenhues says, “Facebook latest feature for app advertisers is designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers to optimize returns two days and seven […]

Report: Facebook to rely on Instagram for its ad revenue growth

Recode columnist Curt Wagner has published a report that states that social media network Facebook may soon have to rely on Instagram for its ad revenue growth. Wagner says, “Instagram is an incredibly important part of Facebook’s future, and Facebook and CEO Mark Zuckerberg are now under pressure to make sure their prized acquisition doesn’t go […]

Four reasons you should stick to email marketing

In the times of social media marketing too the email hasn’t lost its charm. It remains one of the most widely used form of marketing online. Entrepreneur magazine contributor Jeff Kupietzky has shared why marketers should stick to email marketing in the times of Facebook. Kupietzky says, “Enter: email. This tried-and-true medium, which some had written […]

Facebook video ad metrics updated

Facebook has updated its video ad metrics to help advertisers measure the performance of the advertisements on the platform. The company has removed redundant and infrequently-used video metrics. The changes will allow the advertisers to measure unrepeated seconds in their ads. The Facebook team says, “Businesses have told us they’d prefer that these two metrics only […]

Is Facebook’s user growth getting slower?

According to Statista, in the second quarter of 2018, Facebook had 2.23 billion monthly active users. Going back to the third quarter of 2012, the number of active Facebook users were one billion. Recent Recode report suggests that the social network’s user growth getting even slower. The report states that Facebook added 22 million new daily […]

Facebook now allows ads that promote cryptocurrency

January 2018 onward Facebook had stopped advertisements that promote cryptocurrency and other financial products From June 26, the company is going to allow ads that promote cryptocurrency and related content from pre-approved advertisers. Rob Leathern, Product Management Director at Facebook says, “Advertisers wanting to run ads for cryptocurrency products and services must submit an application to help us assess […]

Facebook removing ‘Trending’ section

Alex Hardiman, Head of News Products at Facebook has announced that the company is going to remove ‘Trending’ section. According to Hardiman, the reason for removal of this section is that users did not find it much useful. Hardiman says, “We will remove Trending from Facebook next week and we will also remove products and […]