Social media marketing plays a pivotal role in modern-day business strategies, offering unparalleled opportunities for engagement, brand building, and audience growth. With billions of active users across various platforms, social media provides businesses with direct access to their target demographics, allowing for tailored content delivery and real-time interaction. HubSpot contributor Flori Needle has published a data-backed article on the best times to post on social media in 2024. She says, “According to a survey conducted by CoSchedule of 30,000+ brands, the best times to post on social... [...]
Archive for the 'Social Media Marketing' Category
Evoke Software for Facebook MarketingEvoke has just been launched. It’s a brand-new AI app that turns any Facebook account into a “set & forget” marketing machine in 60 seconds flat. You can do this without: ❌ Tech skills, ❌ Existing followers ❌ Any previous experience… In fact, all it takes is just a few clicks and a few seconds to set up… And you are done. Even if you never if you have never earned anything online before, the authors say Evoke will still work for you, because: ➤ It is 100% Newbie Friendly. ➤ 100% automated ➤ It is an All-In-One Solution. The... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘The Agency Pivot: How to Downsize Clients or Services’ featuring Laura Click. This episode covers the following: The Challenges That Lead Agency Owners to Consider a Pivot in the Marketing Services They Provide or the Type of Clients They Serve How to Know When to Execute Your Pivot Strategy How to Communicate Services Changes to Your Existing Clients How to Prepare You and Your Team for Changes in Service Offerings How to Adapt Your Resources... [...]
In the future, social media will evolve into immersive virtual environments, blurring the lines between digital and physical interactions. Additionally, AI-driven personalization will enhance user experiences, fostering deeper connections and communities online. HubSpot contributor Cassie Wilson has published a research-backed guide on the future of social media. She says, “Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. What is the future of social media? Through our multiple surveys, research, and additional... [...]
Building a strong online presence through targeted marketing efforts, networking, and showcasing expertise can attract more clients. Providing exceptional service and leveraging satisfied clients’ referrals can further expand clientele and foster long-term relationships. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create a No-Cost B2B Influencer Marketing Program’ featuring Justin Levy . This episode covers the following: Why Influencer Marketing Is Important Defining an... [...]
Instagram influencer marketing harnesses the influence of social media personalities to promote products or services, leveraging their large and engaged following for brand exposure. Through strategic collaborations, businesses can tap into influencers’ authenticity and credibility to connect with target audiences and drive sales. HubSpot has published ‘The Ultimate Guide to Instagram Influencer Marketing for Brands‘. Mandy Bray says, “The power of influencer marketing comes down to one word: trust. People want to hear advice recommendations from friends, family, and people... [...]
Social media content encompasses diverse formats including posts, images, videos, stories, polls, and live streams, tailored to engage audiences across platforms. Varied content types enable brands to connect authentically, entertain, educate, and drive engagement effectively. HubSpot contributor Cyan Zhong has published an article featuring the most effective types of content on social media in 2024. She says, “These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is... [...]
Reddit is a diverse online community where users engage in discussions, share content, and vote on posts, fostering a wide array of interests and topics. With its vast range of subreddits, it serves as a hub for information, entertainment, and community interaction, shaping internet culture and discourse. MarTech has published ‘A marketer’s guide to Reddit’. Constantine von Hoffman says, “Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years,... [...]
Building a strong online presence through targeted marketing efforts, networking, and showcasing expertise can attract more clients. Providing exceptional service and leveraging satisfied clients’ referrals can further expand clientele and foster long-term relationships. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get More Clients From Referrals and Self-Promotion’ featuring Kris Kiehn. This episode covers the following: How to Boost Your Agency’s Visibility When Referrals... [...]
HubSpot has published a new video ‘How To Create a Professional LinkedIn Profile in 2024’. The HubSpot team says, “Long gone are the days of thinking of LinkedIn as an online resume. To truly leverage the platform’s potential, it’s important to optimize your LinkedIn profile to enhance online visibility, establish credibility, and build trust. In this video, we’ll explore the key elements of an optimized LinkedIn profile and provide tips and strategies for crafting a profile that can transform how you navigate your career and build professional relationships. It’s... [...]