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Tuesday, December 18, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ PPC Marketing ’ Category

Rejuvenate your PPC campaigns with these strategies

In marketing and advertising, being concurrent helps you to win the hearts of your clients. And to help your ad campaigns perform better you need to keep experimenting with them. Econsultancy columnist Mike Turnham has shared five expert tactics to help marketers improve thier PPC campaign performance. Turnham says, “You’ve got a great structure, continually […]

How demand-based bidding can improve your PPC campaigns

Demand-based bidding works according to the needs and conditions of a particular place or market. It treats tha marketing opportunities in real time. Econsultancy’s Wesley Parker has shared an useful article on the implications of using demand-based bidding while running your PPC campaigns. Parker says, “Here are several examples of how you can utilise demand-based […]

Find out whether you need PPC or SEO

The Entrepreneur magazine team has published an article sharing Jason Parls’ tips on whether a business should choose PPC or SEO. Parks says, “If you can rank in the top three positions on Google for every prominent keyword within your industry, you are fortunate and don’t have to invest much in PPC. For the majority […]

Improve your PPC budget with these tips

PPC (Pay Per Click) advertising is adopted and used by almost all the brands and marketers. It is a popular way to embrace advertising as it offers a flexible way to promote your products and services. Search Engine Land columnist Jeff Baum has offered an in-depth guidance to help marketers set smart budget for their […]

Strategies to strengthen your PPC marketing campaigns

Pay-per-click marketing which is commonly associated with first-tier search engines, is an Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Search Engine Journal columnist Michelle Morgan has shared five strategies to help marketers improve their PPC marketing campaigns. Morgan says, “Audience targeting has […]

Three things you should know about PPC marketing

Pay-Per-Click advertising (PPC) allows advertisers and businesses to place their ads on a website in exchange for a fee each time a user clicks on the ad. If you are into PPC marketing or new to PPC marketing, you should have a look at the three important things Econsultancy columnist Daniel Gilbert has shared in […]

Search Engine Land shares five PPC trends for 2018

Pay-per-click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC. Search Engine Land columnist Ginny Marvin has shared fie PPC trends for the new year. Marvin says, “In closing out our […]

Important Trends and Changes in PPC for 2017

Search Engine Land columnist Ginny Marvin has summarized important trends and changes that occurred in the year 2017. Marvin says, “The first half of 2017 saw the final sunsetting of AdWords Converted Clicks and the introduction of Google Attribution, the biggest product release announced at Google Marketing Next. Search marketers have had access to some attribution data in AdWords […]

‘Study: PPC cannot accurately identify winning organic titles’ – Search Engine Land

Brian Wood says, “Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results pages. Higher CTR not only drives more traffic immediately, it also improves organic rankings when combined with good on-site metrics. Title tag CTR is also difficult to test: it […]

‘Study: PPC cannot accurately identify winning organic titles’ – Search Engine Land

Brian Wood says, “Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results pages. Higher CTR not only drives more traffic immediately, it also improves organic rankings when combined with good on-site metrics. Title tag CTR is also difficult to test: it […]