This is a reminder for the MarketingProfs webinar to be held on February 27, 2024.  Modern content marketing is a marketing strategy that focuses on impressions and reach, rather than search term rankings. It is audience-centric and intended to be shared, often through social media. MarketingProfs is hosting a webinar ‘Beyond SEO: How Modern Content Marketing Powers Growth’ on Tuesday, February 27, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Amanda Natividad, VP of marketing for SparkToro, for Beyond SEO: How Modern Content Marketing Powers Growth. Amanda will share... [...]

This is a reminder for the MarketingProfs webinar to be held on February 15, 2024.  MarketingProfs is hosting a webinar ‘How to Optimize Digital Experiences to Drive Results in 2024’ on Thursday, February 15, 2024, at 2:00 pm ET. The MarketingProfs team says, “In today’s digital-first world, delivering experiences like webinars, virtual events, and content hubs as channels to simply generate leads is no longer enough. Success will be determined by your ability to engage prospects, identify their insights, interest and intent signals, and empower sales teams to convert prospects... [...]

MarketingProfs is hosting a webinar ‘How to Optimize Digital Experiences to Drive Results in 2024’ on Thursday, February 15, 2024, at 2:00 pm ET. The MarketingProfs team says, “In today’s digital-first world, delivering experiences like webinars, virtual events, and content hubs as channels to simply generate leads is no longer enough. Success will be determined by your ability to engage prospects, identify their insights, interest and intent signals, and empower sales teams to convert prospects into customers. Join us on February 15, 2024, at 11am PT/2pm ET, to learn tips and... [...]

Modern content marketing is a marketing strategy that focuses on impressions and reach, rather than search term rankings. It is audience-centric and intended to be shared, often through social media. MarketingProfs is hosting a webinar ‘Beyond SEO: How Modern Content Marketing Powers Growth’ on Tuesday, February 27, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Amanda Natividad, VP of marketing for SparkToro, for Beyond SEO: How Modern Content Marketing Powers Growth. Amanda will share how to think beyond SEO to audience research—so you know who is searching, where... [...]

For those who want to grow, change is essential and rewarding. And when it comes to marketing, we need to be constantly striving for the change that can help us influence more people and convert them into customers. Econsultancy columnist Daniel Gilbert has shared three ways CMOs (Chief Marketing Officers) can adapt to modern marketing practices and grow. Gilbert says, “Here are the three things I consider the most pressing for any CMO: Integrate media and creative Become data specialists Remove biddable media from the media plan 1. Integrate media and creative Firstly, CMOs should reject... [...]

John Thornhill has created 10 websites for information marketers. These sites are offered by subscription. Members pay because of the quality content they receive n the sites. Thornhill is offering you the opportunity to give away or sell these membership subscriptions to your followers for a big profit. He calls this opportunity his Ultimate Reseller Kit. Each of the 10 sites has three levels of membership: Silver, Gold and Platinum. Give away the silver (or sell it if you prefer and keep 100% commission), and then as your subscribers upgrade to the Gold level, collect 100% commission. If they... [...]

The latest article on HubSpot blog is titled “3 Key Modern Marketing Concepts CMOs Might Be Overlooking”. Luke Summerfield says, “It’s probably no surprise that the marketing industry is rapidly evolving. Advances in technology and changes in how users purchase have flipped what we use to know about marketing on its head. This has brought on many new concepts that were never previously possible. In this blog we are going to cover three key modern marketing concepts that CMOs should keep in mind when developing a marketing strategy“. 3 Key Modern Marketing Concepts CMOs... [...]