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Monday, December 10, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Internet Marketing Case Studies ’ Category

‘B2B Marketing: Tracked advertising rebuild decreases overall online spending by 60% without affecting sales’ – MarketingSherpa Case Study

Kayla Cobb says, “National Builder Supply, an ecommerce wholesaler of lighting, kitchen and bath fixtures, faced a problem many marketers have – large advertising spends and no way of tracking what was and wasn’t working. By creating an in-house revenue recognition model, rebuilding its online campaigns and finding a way to track its many call center […]

‘Email Marketing: Edmunds.com integrates video into email sends for a 34% increase in clickthrough rate’ – MarketingSherpa Case Study

Courtney Eckerle says, “ Automotive shopping website Edmunds.com was looking for a way to keep customers engaged throughout the car buying process and began using email to do so. By integrating video and optimizing across multiple devices, the team was able to increase clickthrough rates and provide more relevant content to customers”. Email Marketing: Edmunds.com integrates […]

‘Social Media Marketing: Over 120% increase in daily activity for app due to visual social media campaign’ – MarketingSherpa Case Study

Courtney Eckerle says, “To gain visibility for the launch of the latest version of their health and wellness app, Owaves created a contest to encourage downloads and usage. By getting users to share their interaction with the app visually and pulling in key influencers, the marketers at Owaves were able to increase daily downloads by 100% […]

‘Email Marketing: RunKeeper app results in 100% open rate increase in a single campaign’ – MarketingSherpa Case Study

Courtney Eckerle says, “The marketers at fitness app RunKeeper needed to find a simpler process for utilizing the data they had available to properly segment RunKeeper’s 40 million global users. Learn how the team was able to improve deliverability and send content to the right people at the right time through a segmentation effort that doubled […]

‘Email Segmentation: 40% average open rate via relevant content journey’ – MarketingSherpa Case Study

Erin Hogg says, “When you become a trusted advisor to your prospects, how can you deliver the most relevant content for them? TechnologyAdvice, a consultative service with a goal of helping businesses find the best technology solutions for their needs, appeals to a wide range of customers in different verticals. Sending targeted content for specific industries, […]

‘Website Marketing: Total site redesign increases traffic 308%’ – MarketingSherpa Case Study

David Kirkpatrick says, “Well-established companies have most likely long been engaged in traditional marketing channels, such as newspaper, display ads and the venerable Yellow Pages. A marketing challenge arises in the realization that those channels aren’t as successful as they once were, and an aging website is not much more than a static brochure or business […]

‘Online Testing: How a B2B SaaS nonprofit increased clickthrough on landing page by 291%’ – MarketingSherpa Case Study

Selena Blue says, “How do you improve an already effective marketing program? Online testing lets marketers optimize their current efforts through small changes or radical redesigns. The key is to design tests that provide customer insights, not just metric lifts. As part of the Email Summit 2015 Live Test, VolunteerMatch used a three-part series of experiments […]

‘Search Engine Optimization: Website overhaul increases revenue tracked to organic traffic 25%’ – MarketingSherpa Case Study

David Kirkpatrick says, “When a management change at a global B2B chemical supply company led to neglecting website performance metrics and overall search engine optimization strategies, the result was a website that underperformed and had glaring SEO issues once those numbers were finally reviewed. This case study covers the systematic campaign that increased organic website traffic-based […]

‘Brand Affinity: Mellow Mushroom builds engagement via original content, e-club program’ – MarketingSherpa Case Study

Erin Hogg says, “Balancing promotional content with brand affinity content is a challenge — how can you meet your business strategy with promotional emails but not overwhelm subscribers? How can you create an experience that is unique to your brand and builds awareness and loyalty with customers? Learn how national restaurant collection Mellow Mushroom goes the […]

‘Email Segmentation: Finish Line’s automation initiative lifts email revenue 50%’ – MarketingSherpa Case Study

Erin Hogg says, “Implementing basic segmentation to personalize emails is a great beginning to achieving relevancy. Finish Line was off to a running start, but how could the marketing team turn that run into a sprint and break away from the competition? Learn how the team took its basic segmentation practices to turn Finish Line into […]