An outstanding marketing campaign is the one that appeals the masses in a unique manner. Apart from promotion it should also be showing the respect to the people who are addressed or featured in it. The Econsultancy team has shared seventeen marketing campaigns that have featured a positive message for the women. You may like […]
Archive for the ‘ Internet Marketing Campaigns ’ Category
Creativity and innovation also result from the observation. Studying the effectiveness of certain marketing campaigns and the efforts put in by the marketers can help you get inspired. To help marketers come out with outstanding marketing campaigns, Econsultancy columnist Sean Cole has shared the best social media stories & campaigns from July 2018. Cole says, […]
An integrated marketing campaign combines print/broadcast advertising, public relations, direct marketing, email, digital and in-store promotions to achieve better effects in marketing and promotion. Devising an integrated marketing campaign can also help you to reach out more people. Marketing Land columnist Kevin Bobowki has shared four tips to build effective integrated marketing campaigns. Bobowski says, “Can you build an […]
HubSpot columnist Lindsay Kolowich has shared 14 of the best advertising and marketing campaigns to help marketers design outstanding campaigns for their brands. Talking about the Nike campaign, Kolowich says, “Did you know that, once upon a time, Nike’s product catered almost exclusively to marathon runners? Then, a fitness craze emerged — and the folks in Nike’s marketing […]
Kate Taylor Mighty says, “If you’ve heard of retargeting and think it’s a strategy you want to invest more in, you’re in good company. According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it’s a popular tactic for marketers, if you’re new to […]
Daniel Gilbert says, “Making good things better is… good. Take campaign-level audiences — they’re good, but wouldn’t meta-campaign-level audiences be even better? Sure. To reiterate, campaign level audiences are great. You don’t have quite as fine control as with ad group-level audiences (and it’s annoying you can’t have ad group and campaign audiences together!), but they’re […]
Danny Chadburn says, “When is it a good time to pull off the motorway? Pretty frequently it seems if you look at the packed car parks of Motos and Welcome Breaks across the country. But how many people actually plan to visit a service station? The reality is that most don’t, ending up there out of […]
Ben Wachtel says, “In the good ‘ol days, marketing was easy. If I wanted to sell coats in 1905, all I would have had to do was put up a billboard that said “BUY BEN’S COATS!” and everyone would buy one until I had no more coats. Okay, so maybe that’s not true. Maybe it wasn’tthat easy. […]
The latest post on ‘Experian Marketing Forward’ Blog is titled “How sophisticated is your marketing program?”.
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign″.