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Monday, December 17, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Black Friday 2016 ’ Category

‘Were Stores or Mobile Sales More Successful on This Year’s Black Friday?’ – Entrepreneur

Thomas Smale says, “If you’re subscribed to any number of newsletters, there’s a good chance you saw Black Friday promotions coming from your favorite brands — and those promotions are increasing each year, coming from unlikely or at least less likely places. So, if we now look back a month to take stock of this year, […]

‘Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop’ – Search Engine Land

Ginny Marvin says, “Shopping ad growth continues to cannibalize text ad spend on desktop. Retail spend shifted significantly from paid search text ads to paid search shopping ads on desktop this Black Friday weekend compared to a year ago. That’s according to a report from paid search insights firm AdGooroo, a Kantar Media company, based on […]

‘Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales’ – Marketing Land

Greg Sterling says, “In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing the success of marketing initiatives. We simply lacked the tools and information needed to scientifically conceive of and measure the effectiveness of our efforts. Even as more effective data analytics tools started […]

‘E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday’ – Marketing Land

Greg Sterling says, “According to Adobe, Thanksgiving and Black Friday online retail sales exceed $5 billion. More noteworthy in some ways is that mobile devices contributed a record $1.2 billion to that total on Black Friday alone. There was mixed data on in-store traffic and sales, with some sources reporting an initial decline vs. last year […]

‘Black Friday web sales soar by 21.6%’ – Internet Retailer

Don Davis says, “A late-day surge brought retailers’ online sales for the day to $3.34 billion, says Adobe, which had predicted a $3.05 billion e-retail day. Mobile sales blew past $1 billion for the first time in a single day, reaching $1.2 billion, more than a third of web sales. Online retailers have plenty to be […]

‘How UK retailers are promoting Black Friday online’ – Econsultancy

Nikki Gilliland says, “Despite recent suggestions that UK retailers consider Black Friday to be unprofitable, many seem to be ramping up efforts this year – even extending the event to an entire two weeks. Here’s a look at how six UK brands are honing in on bargain-hungry consumers. AO.com AO saw record sales figures from Black […]

‘8 Awesome Black Friday Email Campaigns You Can Steal This Holiday Season’ – Shopify Blog

Corey says, “As a marketer and business owner, it can often be difficult to come up with great emails with eye-catching images and actionable copy. That’s why I like to draw inspiration and ideas from other successful marketers and businesses. I’m going to share eight awesome Black Friday email campaigns that you can steal and start […]

‘Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars’ – Search Engine Land

Ginny Marvin says, “Bing has reprised its Black Friday flyer ads this year, though this time with a different take. Last year’s flyer ads displayed on searches for some retailers and linked to flyers hosted by Flipp. In the 2016 version, the flyer ads appear in a carousel on desktop searches for general Black Friday-related terms. The […]

‘How to Prepare Your Business to Win Big on Black Friday’ – Entrepreneur

Josh Felber says, “There’s no shopping day quite like Black Friday. Whether you participate online or battle your way through hoards of determined shoppers, Black Friday can be a stressful time for retailers looking to make money. But just like how shoppers plan out their mall trips to maximize their time while getting everything they […]

‘This Black Friday, Should I Stay Or Should I Go?’ – Forrester Blogs

Dipanjan Chatterjee says, “Black Friday approaches. I should be breathless with anticipation. You see, I’m a brand strategist. To me, the prospect of millions of people reveling in thousands of brands and turning the bottom line from red to black is brand nirvana. It’s like Christmas came early. Which it does, in a way, on […]