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Monday, December 17, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Cross-device marketing ’ Category

comScore: Mobile Matures with Cross-Platform Era

Mobile is the current hot favorite platform for the web users and marketers. Digital media usage has prospered in the era of mobile devices. comScore’s annual Cross-Platform Future in Focus report has revealed some fact and prediction on the usage of media through various devices. Andrew Lipsman, Senior Vice President, Marketing & Insights, comScore, says, “Content is […]

‘Cross-Device Targeting—What to Watch for in 2017’ eMarketer Webinar January 12

eMarketer team says, “Feeling fuzzy on the latest progress on the cross-device targeting front, or hoping to get a pulse on what’s in store for 2017? Register here for a complimentary eMarketer Webinar, Cross-Device Targeting—What to Watch for in 2017. Key topics will include: How the cross-device conversation is changing from one of device matching to […]

‘Cross-device ad tech: How to vet potential partners providing this critical stack element’ – Martech Today

Chuck Moran says, “CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most tangible relationships are more likely with the partners and service providers that comprise their full tech stack. Building, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best, both the […]

‘Five ways to improve your cross-device marketing’ – Econsultancy

Jeff Rajeck says, “Mobilegeddon happened over a year ago.   So we have all known for quite some time now that marketing needs to work well across channels and devices. Yet, according to our most recent survey, brand marketers have not changed how they manage cross-channel data.  What’s going on? The survey In July and August of 2016, […]