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Tuesday, December 18, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Christmas Marketing ’ Category

‘Four reasons to get your pricing strategy in order before Christmas’ – ‘Econsultancy’ Blog

Arie Shpanya says, “Retailers often go to great lengths to ensure the consumer’s path to purchase on their site is laid with gold bricks and pleasant surprises. Unfortunately, many allocate too many resources to the path and a meager amount to the destination. The destination, in this case, is the product search page, which contains relevant […]

‘Five digital marketing tips for retailers this Christmas’ – ‘Econsultancy’ Blog

Matthew Whitehead says, “It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season? The pace of change in digital marketing means there are always new trends and opportunities to consider as retailers think through […]

‘10 steps to email success at Christmas: part one’ – ‘Econsultancy’ Blog

Georges Berzgal says, “It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story.  Retailers are already thinking about how they can captivate consumers and drive revenue this year. With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to […]

‘What have we learnt about click and collect this Christmas?’ – ‘Econsultancy’ Blog

Matthew Kates says, “Click and collect felt inescapable this December. Just on my half hour walk to work I would see multiple ads for eBay’s partnership with Argos, John Lewis and Tesco promoting their click and collect services on bus stops and in shop windows. One piece of research published in October made the bold prediction […]

‘Customer journey from search to checkout’ – ‘Econsultancy’ Blog

Christopher Ratcliff says, “This was going to be a rigorous test of another specific UK fashion retailer’s paid search strategy, through to landing page and eventually checkout. Essentially a complete ecommerce journey from the customer’s point of view. But then I was bombarded with LED festooned Christmas tree jumpers, wool sweaters featuring Santa with a fake […]

‘How retailers handle site search for the most popular Christmas gifts’ – ‘Econsultancy’ Blog

Christopher Ratcliff says, “In which we take a selection of the most popular gifts this Christmas and see how some of the top UK retailers’ site search handles them. When I begin typing ‘Frozen Snow Glow Elsa’ into Amazon’s search box, will the item immediately appear at the top of the predictive text suggestions? When I […]

‘Six paid search tips for a very merry Christmas’ – ‘Econsultancy’ Blog

Matthew Whitehead says, “Paid search is a key element of marketing campaigns during the festive shopping season. What should advertisers be focusing on to succeed this year? Here are six key tips to inform your search advertising campaigns this festive season: 1. Analyse past performance and forecast for the future Reference historical data when planning your […]

‘Six paid search tips for a very merry Christmas’ – ‘Econsultancy’ Blog

Matthew Whitehead says, “Paid search is a key element of marketing campaigns during the festive shopping season. What should advertisers be focusing on to succeed this year? Here are six key tips to inform your search advertising campaigns this festive season: 1. Analyse past performance and forecast for the future Reference historical data when planning […]

‘95% of online shoppers will use click and collect this Christmas: stats’ – ‘Econsultancy’ Blog

Christopher Ratcliff says, “This is a huge increase from the 45% of online users using click and collect last Christmas. Obviously the main benefit of click and collect is the ability to pick up purchases when and where the customer chooses. You don’t have to wait in your house all day for a package, or take […]

‘Strong mobile performance over Christmas and New Year: stats’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Strong mobile performance over Christmas and New Year: stats”.