Adweek’s ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ webinar is available on-demand to watch. The Adweek team says, “Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising Solutions for a look at how media and creative strategies are keeping pace with these mobile ad changes. You’ll find out: Which mobile consumption trends are most compelling for agencies and brands Why app install campaigns are still so popular, and why marketers need to move beyond the download How brands and agencies are responding to signal loss.” Top... [...]
Archive for the 'App Marketing' Category
In 2021, approximately 196 billion mobile apps were downloaded from the Google Play Store. App development has come up as another big domain. Naomi Ben-Ayoun, Senior Director of Engineering at Google AdMob has shared four ways to set your app business up for success in 2022. She says, “2021 has been a big year for app developers — global consumer spend has reached new heights; expectations around digital security continue to shift; and mobile platforms and regulators are introducing changes to better protect user privacy. These will likely continue to be major themes in 2022, so we’re... [...]
More and more people are using their smartphones for daily tasks, like buying groceries, refilling a prescription, scheduling a visit of the barber or salon, etc. Consequently, these days any business withoutout a marketing strategy for smartphones is heading for the end of the line. If they want to stay in business, they need a smartphone app for the customers. Appimize to the rescue. With this new SaaS software, you can build smartphone apps for businesses in any niche. In the app, they can display and sell their products. Customers never have to go to their brick-and-mortar store or even to... [...]
Experts predict that mobile apps will generate Over $935 Billion in revenue by 2023. Appimize can put you in the mobile app business. At a minimum, it keeps you from hiring a programmer to build your own app. Unfortunately, even if you are a programmer, building mobile apps normally takes a lot of time, effort, and skill. Or you have to hire a programmer to do it for you, and that can be expensive, hundreds or thousands of dollars. But the good news is that you never need to worry about that anymore with Appimize. This is a slick tool, one that has been in the making for over a year. Now, you... [...]
Progressive Apps Builder is live. As we mentioned yesterday, this new online software turns websites into future-proof apps for both Android and Apple iOS smart phones and tablets. Big companies like Tinder, AliExpress, Trivago, Pinterest, Instagram, and many others are using a progressive web app to keep their customers informed. Now you can, too. Your new Android or Apple app (depending on the user’s type of phone) gets delivered directly from your website to the visitor’s phone, without the need to load your app into the Google or Apple app store. That’s good, because Google... [...]
There’s a relatively new technology being adopted by leading edge marketers, called Progressive Web Apps (PWA). Its primary use is on mobile devices. It has the advantages of a historic mobile app (now called a “native mobile app” to distinguish it from PWAs), but have two major advantages: 1. You don’t have to deliver them using the Apple or Android app stores (and that avoids costs and eliminates the chance of rejection) 2. You don’t need an Apple version and an Android version, one app works on both. Your visitors can install your PWA on their iPhone directly from... [...]
App development has become one of the most used tactic with the increased usage of mobile devices. According to different surveys, people are becoming choosy over selection of the apps and they want the best ones only. Search Engine Land columnist Brian Solis has shared four to help marketers design their app so that it helps enhance users’productivity resulting into wider app popularity. Solis says, “Recently, Google reported 80 percent of users churn within three months of downloading an app. Let’s take a look at four new growth trends in mobile app discovery. Mobile app discovery... [...]
Mobile is at the heart of all online businesses now. With the evolution of smartphones apps have put forward a smooth way for the businesses to grow. To keep your apps up to date and keep them performing well, you should keep trying to improve them for better customer service. Entrepreneur guest writer Kimberly de Silva has published an article featuring six important mobile metrics that play important role for growing your apps. Kimberly says, “After all the effort you put into developing your app, you will want it to have a long (and successful) shelf life. Here are six important mobile... [...]
comScore has released ‘The 2017 U.S. Mobile App Report’ which reveals that mobile apps account for 57 percent of all digital media usage. The comScore team says, “Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s driving this mobile activity, how it has evolved, and how publishers and advertisers can take advantage. Some key topics covered in the report include: Mobile app vs. mobile web usage and audience... [...]
According to a Marketing Land on new data released by comScore Facebook, YouTube and Facebook Messenger were the top three apps on mobile. After these three, were the Google Search, Google Maps and Google Play apps. In top 15 mobile apps, Facebook has three apps and Google has six apps so the mobile app market is dominated by these two companies. Detailed Report on April 2017 Top Mobile Apps. [...]