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Monday, December 10, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ A/B Testing ’ Category

Improve your A/B testing efforts with these tips

As we know it well, A/B testing or split testing helps brands compare two versions of a webpage or app against each other to determine which one performs better. It helps brands to enhance their revenue and achieve in-depth insights about the customers. Econsultancy columnist Trevor Hinkle has shared five tips to continue improving your A/B testing. Hinkle says, “Any […]

15-Step guide to perform A/B Testing

15-Step guide to perform A/B Testing A/B Testing helps you discover how one version of a piece of marketing content performs alongside another. It is a way to strengthen your marketing efforts. HubSpot columnist Lindsay Kolowich has shared a 15-step process to perform A/B Testing. Kolowich says, “To run an A/B test, you need to create two […]

A/B testing: five things to know about

A/B testing is a method of comparing two versions of a webpage against each other to find out which one performs better. This process employs statistical analysis to determine which variation in different pages performs better for a given conversion goal. Econsultancy columnist Frederic Kalinke has shared five things marketers should know about the A/B testing  process. […]

‘Should You A-B Test Email Marketing Campaigns?’ – Small Business Trends

Melinda Emerson says, “If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience. You also need to make sure you are giving them content they need to not only read your emails but to also click the links in […]

‘4 Common A/B Testing Mistakes (And How to Fix Them)’ – HubSpot

Sophia Bernazzani says, “When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality. Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization(CRO) testing known to marketers. And while many businesses […]

‘5 a/b test ideas for mobile gaming apps’ – MarketingExperiments

Paul Cheney says, “We talk a lot about a/b testing here on MarketingExperiments. What we don’t usually talk about is a/b testing for the mobile web…especially testing within mobile apps. I thought we should change that. As I was scouring the web looking for mobile a/b tests, I found this 2-year old video by Amazon. […]

‘3 A/B Testing Case Studies from Smart Brand-Side Marketers’ – MarketingExperiments

Courtney Eckerle says, “When you’re embarking on a new campaign, or a launching a new CMS, there are a million things that can go wrong. To which I say: GOOD. Bring it on. That’s what testing is all about, right? Letting the things that will go wrong, go wrong – but tracking it every step […]

‘A Step-By-Step Guide to Optimizing Every Part of Your Sales Emails’ – HubSpot

Aja Frost says, “Imagine if a salesperson could combine the most successful elements of every email they’ve sent to create a super-email. With A/B testing, that’s actually possible. An A/B email test compares two versions of the same message to see which performs better. Senders can test anything from subject line to email signature to their […]

‘Adobe Target expands beyond A/B testing to automated optimization of user experience’ – Marketing Land

Barry Levine says, “Adobe is today evolving its Target solution — part of its Marketing Cloud — away from the testing of discrete A/B variables and toward automated optimization of entire user experiences. A new Auto-Target capability extends machine learning-powered, automated optimization across the entire tool, beyond its previous role as a separately available function for specific locations […]

‘How one simple A/B test helped RS Components increase add-to-cart conversion by 159%’ – Econsultancy

Ben Davis says, “We all know the importance of testing. Everything else is mere conjecture. One of the big ecommerce brands that continues to test and learn is RS Components, a huge distributor of electronic components. The brand was winner of a Masters of Marketing Award in 2015 for user experience. We’ve previously detailed some […]