B2B digital strategy emphasizes targeted content marketing, leveraging platforms like LinkedIn and industry-specific forums to establish thought leadership and nurture leads. Integration of CRM systems and marketing automation tools optimizes lead management and facilitates personalized communication throughout the sales funnel, driving conversions and fostering long-term client relationships. Search Engine Journal is hosting a webinar ‘Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline’ on Wednesday, May 15, 2024, at 2.00 pm ET. The SEJ team says, “Join... [...]

In 2024, marketing continues to evolve rapidly with advancements in AI-driven analytics, hyper-personalization, and immersive experiences, empowering businesses to deliver targeted messages and forge deeper connections with their audiences across diverse digital platforms. The integration of augmented reality (AR) and virtual reality (VR) technologies further enhances marketing strategies, offering immersive brand experiences and reshaping consumer engagement. MOZ contributor Bethan Vincent has published an article featuring the top four skills marketers will need in the future. She says, “There’s... [...]

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract the audiences of tomorrow, today. Adweek is hosting a webinar ‘The Marketer’s Guide to Evergreen CTV Ads’ on Tuesday, May 7, 2024, at 1.00 pm ET. The Adweek team says, “Learn how evergreen TV ads can reinforce your seasonal campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round from Allie Lindly, senior customer success manager at MNTN. You’ll find out: Key strategies from brands successfully balancing evergreen and... [...]

Digital Marketing Depot has published a new white paper ‘The Product Discovery Engine Buyers Guide’. The DMD team says, “Product discovery can result in significant commercial benefits including better conversion rates, higher average order values and enhanced customer loyalty. This guide, produced by London Research in partnership with Crownpeak, provides an objective set of evaluation criteria for assessing product discovery engine vendors, grouped into practical use-case models, and drawing from real-world experience to help you through this decision-making process.” The... [...]

With post-pandemic live attendance surging, industry events and trade shows represent an enormous opportunity for brands to identify qualified prospects and make connections with potential partners. Adweek is hosting a webinar ‘Maximize Your Event Marketing ROI’ on Wednesday, May 1, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices based on insights and data from thousands of trade shows so that you can expand your pipeline and revenue from these events from leaders at Cvent. You’ll find out: How to automate meeting schedules for efficiency Why and how to use a... [...]

In 2024, SEO remains crucial for businesses, enabling them to navigate the digital landscape effectively, optimize visibility, and stay competitive amidst evolving search engine algorithms and user behaviors, ensuring sustained online relevance and growth. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘SEO Is Dead… 5 Ways To Save Your Business In 2024’. The video covers the following: SEO industry hit hard by algorithm updates. Google feature snippet: Content shown on Google. AI chat’s user experience. Google’s... [...]

YouTube offers marketers a vast platform for audience engagement and brand visibility, where compelling storytelling and authentic connection reign supreme in driving conversions and fostering brand loyalty. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creating Viral Reach on YouTube Even if You’re Brand New’ featuring Liz Germain. This episode covers the following: Why Marketers Should Pay Attention to YouTube Understanding YouTube’s Algorithms and Traffic Sources How to Create Viral... [...]

Digital Marketing Depot has published a new white paper ‘The State of Product Discovery in Digital Commerce’. The DMD team says, “Product discovery – powered by search, merchandising, product recommendations and personalisation – plays a vital role in driving ecommerce performance. It helps retailers increase sales and average order values, while also improving customer loyalty through a better consumer experience. The State of Product Discovery in Digital Commerce, produced by London Research in partnership with Crownpeak, explores the impact of the cost-of-living crisis,... [...]

This is a reminder for the CMI webinar to be held on April 17, 2024.  Content Marketing Institute is hosting a webinar ‘Zero-Clicks, SEO and AI’ on Wednesday, April 17, 2024, at 1.00 pm ET. The CMI team says, “Join us for a webinar that will be brimming with new ideas and insights to fuel your content strategies. We’ve compiled encore sessions from three of our most popular speakers to bring you expert advice on zero-click content, SEO strategies, and AI for content design. Plus, join us for a live Q&A at the end of each session to get all your questions answered.”. There... [...]

This is a reminder for the Adweek webinar to be held on April 16, 2024.  Customers visiting a physical location are more likely to make a purchase than those browsing online. But without campaigns specifically designed to increase foot traffic to brick-and-mortar locations, you could be overspending on media that isn’t increasing visits, conversions or generating the ROAS required of marketers today. Adweek is hosting a webinar ‘Are Your Digital Ad Dollars Driving Foot Traffic?’ on Tuesday, April 16, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the media strategies... [...]