This is a reminder about the Adweek webinar to be held on April 25, 2024.  YouTube advertising offers businesses a vast platform to reach diverse audiences through video content. With targeted ads and analytics, it enables precise audience engagement and measurable ROI. Adweek is hosting a webinar ‘ Make a Measurable DEI Impact Through YouTube Ads’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading brands are addressing some of the DEI challenges on YouTube, building successful impact strategies that are measurable, from leaders at Kellanova,... [...]

Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer and more complete understanding of consumers more efficiently in a data-first environment. Now is the time to tap into its transformative potential to deepen your understanding of these key stakeholders—and catapult growth. Discover how to leverage AI to transform the future of your marketing efforts with Ericka Podesta... [...]

Websites are essential for establishing credibility and visibility in the digital landscape, serving as the central hub for engaging with customers, driving leads, and optimizing marketing strategies. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Do You Even NEED A Website?’. The video covers the following: Role of traditional marketing and website in AI. AI helps communicate with customers effectively, disrupting websites. Potential disruption in traditional search engines acknowledged. Uncertainty about websites’... [...]

Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar ‘The Social Media Benchmarks That Matter Today’ on Wednesday, May 15, 2024, at 1.00 pm ET. Adweek is hosting a webinar ‘Achieving outstanding social media ROI requires more than an understanding of platform trends, best practices for content creation, and actionable strategies to combine the two. You... [...]

This is a reminder for the Adweek webinar to be held on April 24, 2024.  Post-cookie, advertisers must determine how they’ll continue delivering personalized and relevant brand experiences while also measuring cross-media campaign effectiveness. To chart a path forward, media buyers and planners need to know about all the cookie alternatives out there and how to manage an increasingly complex ad tech environment. Adweek is hosting a webinar ‘Navigating Personalization and Measurement in the Post-Cookie Era’ on Thursday, April 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover... [...]

WordPress CMS empowers users with a versatile platform for building websites, offering customizable themes, extensive plugin support, and intuitive content management tools, making it the preferred choice for individuals and businesses alike seeking flexibility and scalability in their online presence. Its user-friendly interface and robust community support democratize web development, enabling seamless creation and maintenance of websites without extensive technical expertise, fostering creativity and innovation in the digital realm. Search Engine Journal founder Loren Baker has published an... [...]

From AI to analytics, new tech innovations are transforming marketing right before our eyes. But, that’s not the only trend that’s changing fast – this year, digital audiences are consuming more content and interacting with brands at higher levels than ever before. Content Marketing Institute is hosting a webinar ‘2024 Digital Engagement Benchmarks’ on Wednesday, May 24, 2024, at 2.00 pm ET. The CMI team says, “Join us as we unveil the “2024 Digital Engagement Benchmarks,” where you’ll see new data on audience behaviors, content preferences and the impact of personalization... [...]

Quality content on social media is the currency of engagement, captivating audiences, fostering trust, and igniting meaningful interactions, ultimately driving brand loyalty and amplifying reach in a crowded digital space. It serves as a powerful tool for storytelling, differentiation, and building authentic connections, shaping perceptions and influencing behavior in an age where attention is a precious commodity. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Content That Triggers Massive Reach on Social Media’... [...]

Digital Marketing Depot has published a new white paper ‘The Marketers First-Party Data Checklist’. The DMD team says, “As the era of third-party cookies draws to a close, the significance of utilizing first-party data amplifies for strategic marketing. This checklist equips you with the essential framework to harness the power of first-party data effectively. “The Marketers First-Party Data Checklist” from OneTrust provides a roadmap for refining your approach in constructing personalized, privacy-compliant marketing strategies that foster trust and cultivate robust... [...]

Nonprofit marketing is about weaving compelling narratives that resonate with audiences, fostering connections and inspiring action toward a shared cause, often balancing altruistic goals with limited resources to maximize impact and outreach. It leverages storytelling, community engagement, and strategic partnerships to amplify awareness, garner support, and drive meaningful change without solely relying on profit motives. HubSpot has published ‘The Ultimate Guide to Nonprofit Marketing in 2024′. Allie Decker says, “Your nonprofit organization likely takes up all of your time,... [...]