Website accessibility ensures equal access to information and services for all users, regardless of disabilities, by implementing design principles and coding standards that facilitate navigation and interaction for everyone, fostering inclusivity and compliance with legal requirements. Digital Marketing Depot has published a new white paper ‘The State of Website Accessibility’. The DMD team says, “Businesses looking to improve the accessibility of their websites are driven primarily by the various commercial opportunities, not just the risk of legal action. The State of Website... [...]

Effective client communication hinges on clear, timely updates and active listening to understand their needs fully, fostering trust and alignment for successful collaboration. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create Clear Client Communication Systems’ featuring Kevin Kwok. This episode covers the following: How to Approach Client Communication Differently How to Set Up and Manage Expectations for New Clients Effective Communication Channels for Maintaining Client Relationships How... [...]

As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing and data-driven strategies that evolve with your customers. Adweek is hosting a webinar ‘Harness the Power of Loyalty Program Data’ on Thursday, May 9, 2024, at 1.00 pm ET. The Adweek team says, “Discover how leading rural lifestyle retailer Tractor Supply Company (with more than 2,200 U.S. stores)... [...]

B2B digital strategy emphasizes targeted content marketing, leveraging platforms like LinkedIn and industry-specific forums to establish thought leadership and nurture leads. Integration of CRM systems and marketing automation tools optimizes lead management and facilitates personalized communication throughout the sales funnel, driving conversions and fostering long-term client relationships. Search Engine Journal is hosting a webinar ‘Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline’ on Wednesday, May 15, 2024, at 2.00 pm ET. The SEJ team says, “Join... [...]

In 2024, marketing continues to evolve rapidly with advancements in AI-driven analytics, hyper-personalization, and immersive experiences, empowering businesses to deliver targeted messages and forge deeper connections with their audiences across diverse digital platforms. The integration of augmented reality (AR) and virtual reality (VR) technologies further enhances marketing strategies, offering immersive brand experiences and reshaping consumer engagement. MOZ contributor Bethan Vincent has published an article featuring the top four skills marketers will need in the future. She says, “There’s... [...]

It’s upfronts season, and TV advertisers are already busy locking in their annual media buys to attract the audiences of tomorrow, today. Adweek is hosting a webinar ‘The Marketer’s Guide to Evergreen CTV Ads’ on Tuesday, May 7, 2024, at 1.00 pm ET. The Adweek team says, “Learn how evergreen TV ads can reinforce your seasonal campaigns and work alongside your upfront buys so you can generate performance marketing outcomes year-round from Allie Lindly, senior customer success manager at MNTN. You’ll find out: Key strategies from brands successfully balancing evergreen and... [...]

Digital Marketing Depot has published a new white paper ‘The Product Discovery Engine Buyers Guide’. The DMD team says, “Product discovery can result in significant commercial benefits including better conversion rates, higher average order values and enhanced customer loyalty. This guide, produced by London Research in partnership with Crownpeak, provides an objective set of evaluation criteria for assessing product discovery engine vendors, grouped into practical use-case models, and drawing from real-world experience to help you through this decision-making process.” The... [...]

With post-pandemic live attendance surging, industry events and trade shows represent an enormous opportunity for brands to identify qualified prospects and make connections with potential partners. Adweek is hosting a webinar ‘Maximize Your Event Marketing ROI’ on Wednesday, May 1, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices based on insights and data from thousands of trade shows so that you can expand your pipeline and revenue from these events from leaders at Cvent. You’ll find out: How to automate meeting schedules for efficiency Why and how to use a... [...]

In 2024, SEO remains crucial for businesses, enabling them to navigate the digital landscape effectively, optimize visibility, and stay competitive amidst evolving search engine algorithms and user behaviors, ensuring sustained online relevance and growth. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘SEO Is Dead… 5 Ways To Save Your Business In 2024’. The video covers the following: SEO industry hit hard by algorithm updates. Google feature snippet: Content shown on Google. AI chat’s user experience. Google’s... [...]

YouTube offers marketers a vast platform for audience engagement and brand visibility, where compelling storytelling and authentic connection reign supreme in driving conversions and fostering brand loyalty. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creating Viral Reach on YouTube Even if You’re Brand New’ featuring Liz Germain. This episode covers the following: Why Marketers Should Pay Attention to YouTube Understanding YouTube’s Algorithms and Traffic Sources How to Create Viral... [...]