With post-pandemic live attendance surging, industry events and trade shows represent an enormous opportunity for brands to identify qualified prospects and make connections with potential partners. Adweek is hosting a webinar ‘Maximize Your Event Marketing ROI’ on Wednesday, May 1, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices based on insights and data from thousands of trade shows so that you can expand your pipeline and revenue from these events from leaders at Cvent. You’ll find out: How to automate meeting schedules for efficiency Why and how to use a... [...]
Archive for the 'Internet Marketing Tips' Category
In 2024, SEO remains crucial for businesses, enabling them to navigate the digital landscape effectively, optimize visibility, and stay competitive amidst evolving search engine algorithms and user behaviors, ensuring sustained online relevance and growth. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘SEO Is Dead… 5 Ways To Save Your Business In 2024’. The video covers the following: SEO industry hit hard by algorithm updates. Google feature snippet: Content shown on Google. AI chat’s user experience. Google’s... [...]
YouTube offers marketers a vast platform for audience engagement and brand visibility, where compelling storytelling and authentic connection reign supreme in driving conversions and fostering brand loyalty. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creating Viral Reach on YouTube Even if You’re Brand New’ featuring Liz Germain. This episode covers the following: Why Marketers Should Pay Attention to YouTube Understanding YouTube’s Algorithms and Traffic Sources How to Create Viral... [...]
Digital Marketing Depot has published a new white paper ‘The State of Product Discovery in Digital Commerce’. The DMD team says, “Product discovery – powered by search, merchandising, product recommendations and personalisation – plays a vital role in driving ecommerce performance. It helps retailers increase sales and average order values, while also improving customer loyalty through a better consumer experience. The State of Product Discovery in Digital Commerce, produced by London Research in partnership with Crownpeak, explores the impact of the cost-of-living crisis,... [...]
This is a reminder for the CMI webinar to be held on April 17, 2024. Content Marketing Institute is hosting a webinar ‘Zero-Clicks, SEO and AI’ on Wednesday, April 17, 2024, at 1.00 pm ET. The CMI team says, “Join us for a webinar that will be brimming with new ideas and insights to fuel your content strategies. We’ve compiled encore sessions from three of our most popular speakers to bring you expert advice on zero-click content, SEO strategies, and AI for content design. Plus, join us for a live Q&A at the end of each session to get all your questions answered.”. There... [...]
This is a reminder for the Adweek webinar to be held on April 16, 2024. Customers visiting a physical location are more likely to make a purchase than those browsing online. But without campaigns specifically designed to increase foot traffic to brick-and-mortar locations, you could be overspending on media that isn’t increasing visits, conversions or generating the ROAS required of marketers today. Adweek is hosting a webinar ‘Are Your Digital Ad Dollars Driving Foot Traffic?’ on Tuesday, April 16, 2024, at 1.00 pm EDT. The Adweek team says, “Uncover the media strategies... [...]
This is a reminder for the DMD webinar to be held on April 16, 2024. AI revolutionizes copywriting with its ability to generate tailored, engaging content at scale, optimizing marketing efforts and enhancing brand messaging. By analyzing data and understanding audience preferences, AI empowers marketers to craft compelling narratives and drive impactful communication strategies. Digital Marketing Institute is hosting a webinar ‘How to Use AI for Your Copywriting’ on Tuesday, April 16, 2024, at 1.00 pm ET. The DMI team says, “AI can still be a mystery to those working with copy... [...]
Content Marketing Institute is hosting a webinar ‘Zero-Clicks, SEO and AI’ on Wednesday, April 17, 2024, at 1.00 pm ET. The CMI team says, “Join us for a webinar that will be brimming with new ideas and insights to fuel your content strategies. We’ve compiled encore sessions from three of our most popular speakers to bring you expert advice on zero-click content, SEO strategies, and AI for content design. Plus, join us for a live Q&A at the end of each session to get all your questions answered.”. There will be three sessions as part of the webinar: Zero-Click Content... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘The Agency Pivot: How to Downsize Clients or Services’ featuring Laura Click. This episode covers the following: The Challenges That Lead Agency Owners to Consider a Pivot in the Marketing Services They Provide or the Type of Clients They Serve How to Know When to Execute Your Pivot Strategy How to Communicate Services Changes to Your Existing Clients How to Prepare You and Your Team for Changes in Service Offerings How to Adapt Your Resources... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Matt Wolfe Ranks The Best AI Tools For Marketers In 2024’. The video covers the following: Hume detects emotion in voice. Quickly create and test audio and video jingles. Heygen translations for creator influencer use. Kieran loves Claude 3. Opus Clip impressive clip editing, but needs improvement. ElevenLabs overdub and remix content into audio format. ElevenLabs translation and sound effects for content creators. AI image generators used for YouTube thumbnails. Free... [...]