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Thursday, December 13, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Native Advertising ’ Category

Programmatic native ads: three reason to use

Programmatic native ads provide people with positive user experiences, and they result in better performing ads for publishers and advertisers. Marketing Land contributor Grace Kaye has shared three reasons why marketers should use programmatic native ads. Kaye says, “Doing native ads programmatically means you get many of the benefits of programmatic display: automated media buying, effective targeting and audience […]

‘Study: Native ads beat display for driving visits to physical stores’ – Marketing Land

Barry Levine says, “Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research study announced this week by native ad platform Sharethrough and location analytics provider Placed. Placed utilized its large opt-in panel of cooperating users to track how many of them visited a […]

‘Top 8 Native Advertising Platforms for Advertisers and Publishers’ – Entrepreneur

Cynthia Johnson says, “Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many publishers. The traditional advertising system has been dismantled by the heightened interest of the likes of adblockers. Therefore, an increasing number of publishers and advertisers are now using native ads on […]

‘Native Advertising – Not the Savior Publishers and Brands Thought’ – CMI

Joe Pulizzi says, “In this first official podcast of 2017, Joe and Robert discuss the ad fraud “Methbot” issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was – for either publishers or […]

‘Here Are Your Native Advertising Options Mapped Out’ – Forrester Blogs

Ryan Skinner says, “Native advertising corresponds to many types of advertising, from paid search and social ads to the sponsored editorial offerings from media companies. Put simply, it’s confusing as hell to understand. Success at native means both the user of a media site or app and the advertiser explicitly get value out of the experience. […]

‘How Does Native Advertising Fit in a Content Marketing Strategy?’ – CMI

Ural Cebeci says, “Building content — no matter the quality — doesn’t necessarily build an audience. As former BuzzFeed Vice President Jonathan Perelman noted,“Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.” You need to be thinking beyond owned and earned channels […]

‘Why the digital advertising ecosystem loves native’ – Marketing Land

James Smith says, “Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile as smartphones take center stage in day-to-day life. It’s no shock that advertisers spent $7.9 billion on native ads […]

‘When Native Advertising Works: Qualities of a Good Ad’ – Business.com

Valerie Levin says, “We’ve all been victim to it. You’re perusing a site, reading an interesting article or scrolling your social feed and suddenly a headline or image catches your eye. Without realizing it, you’ve clicked and been sucked into an advertisement. But that was, in fact, the very goal of the company who produced […]

‘Just Don’t Call It Native Advertising’ – Forrester

Ryan Skinner says, “In the context of writing a report on the native advertising technology landscape, I was looking at many publishers’ native advertising products when it occurred to me: Nobody uses the same damn name for native ads, no one calls it ‘advertising’, and almost no one calls it ‘native’. Here’s a word cloud […]

‘How Consumers Perceive Native Advertising’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Do consumers believe that native advertising pieces on media websites are written by companies—or journalists? Does the presentation of this type of content change how it is perceived? To find out, two researchers, Chris Jay Hoofnagle and Eduard Meleshinsky, showed a simulated blog page containing three articles to 598 consumers. One of the […]