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Wednesday, December 12, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Google Advertising ’ Category

Impact of Google Shopping ads on online business

Online advertising matters a lot when it comes to doing business today. Google has been ruling the Internet advertising landscape for many years now. Practical Ecommerce contributor Elizabeth Hollingsworth has published an article on the performance of Google Shopping ads. Hollingsworth says, “I’ve experienced little success with Google Ads (formerly AdWords) in the 18 years I’ve […]

Everything you need to know about using new Google Ads interface

Google’s Ads interface makes it easy for the advertisers to manage  their ads. Marketing Land columnist Mona Elesseily has shared some useful tips about using the new Google Ads interface. Elesseily says, “Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and […]

Google Ads receives two updates

Google’s Director of Product Management Kishore Kanakamedala has announced new innovations to the Google Ads platform. The new updates allow the advertisers to easily manage their messages. Kanakamedala says, “With the busy holiday season ahead, we’re investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled […]

More than 76% US retail ad spend occurs on Google

Forbes contributor John Koetsier has published an article highlighting the share of Google advertising from the American retail market. The report states that they spend 76.4% of their search ad budgets on Google Shopping ads and generate 85.3% of their clicks from Google. Detailing more about the Google Shopping ads, Koetsier says, “Google’s shopping ads are […]

Increase your Google Display Network ROI with these tips

Google Display Network (GDN) allows advertisers to buy ads from Google and reach extend their targeted reach over the Internet. Entrepreneur contributor Perry Marshall has shared four ways to help marketers improve their ROI on GDN. Marshall says, “Google provides you with four different options for selecting your place in the GDN. Managed placement targeting […]

Tips to optimize your display ad campaigns using GDN

Google Display Network allows businesses to reach out more prospects with their display ads on a wide network of sites on the Internet. You should be aware of the tricks that can help you enhance your advertising ROI. Marketing Land columnist Ratko Vidakovic has published an article highlighting the problems that you may face while using […]

Google blocks placement of ads on pop-ups or pop-unders

Google has announced that now onward the company does not permit the placement of Google ads on pages that are loaded as a pop-up or pop-under. The company also doesn’t permit Google ads on any site that contains or triggers pop-unders. John Brown, Head of Publisher Policy Communications, Google, says, “At Google, we value users, advertisers […]

Google Experimenting with VR Ad Formats

Google is experimenting with VR ad formats at its Area 120 workshop. The Google team is trying native, mobile VR ad format in the beginning. Area 120’s Aayush Upadhyay and Neel Rao say, “Developers and users have told us they want to avoid disruptive, hard-to-implement ad experiences in VR. So our first idea for a potential […]

Seven Google’s Smart Display Campaigns Related Questions Answered

In April Google launched fully-automated ‘Smart’ display campaigns helping marketers apply machine learning to all aspects of campaign optimization. It uses advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads. Based on Target CPAs marketers can set bids. Matt Lawson has has answered seven questions related to Google’s Smart Display Campaigns. On a […]

Chrome to Stop Showing Ads for Sites That Don’t Comply with Better Ads Standards

Sridhar Ramaswamy, Google’s SVP for Ads & Commerce has announced that starting 2018 Chrome will stop showing ads for websites that don’t comply with Better Ads Standards. Google is taking this measure to help publishers with good ad experiences get paid for their work. Ramaswamy says, “The vast majority of online content creators fund their work with advertising. […]