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Monday, December 10, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Internet Advertising News ’ Category

eMarketer: Video ad spend to account for 25% of US digital ad spending

A new eMarketer research has revealed that the video ad spend will account for 25% of US digital ad spending this year. Here are some more stats from the eMarketer: Facebook will  gain 24.5% of all video ad spending in the US this year Facebook will remain the top social video ad platform in the […]

Pandora and SoundCloud Announce Ad Sales Partnership for US

Pandora and SoundCloud have announced an ad sales partnership for the US. Their new partnership will allow will allow advertisers and brands to purchase SoundCloud’s U.S. ad inventory directly through Pandora. Kerry Trainor, Chief Executive Officer, SoundCloud, said, “Pandora and SoundCloud’s combined audience offering creates the clear market leader for brands to reach U.S. music fans. […]

How brands are experimenting with digital audio advertising [Video]

The Marketing Week team has published a video on ‘How brands are experimenting with digital audio advertising’. Lucy Tesseras says, “Consumers in the UK are increasingly streaming music and podcasts to their connected devices, with 24 million people now doing so in the UK each week, according to the latest audio survey by RAJAR. With […]

The #1 Reason Paid Ads (On Search, Social, and Display) Fail [MOZ Video]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’. The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same […]

Quora ads: more targeting options available now

Quora has announced the expansion of its suit of targeting for advertising. The company now offers contextual and behavioral targeting options. Quora’s Puja Ramani says, “Our development team has been hard at work over the last few months and today we’re excited to announce an expanded suite of targeting options for Quora Ads. When we […]

2018 Online advertising trends to watch

According to Statsia, the worldwide digital ad spend will reach $335.5 billion by 2020. This indicates good rise in the online advertising in the coming years. Econsultancy columnist Jeff Rajeck has shared five online advertising trends for this year. Rajeck says, “Acording to brand marketers, what are the online advertising trends for 2018? 1) Building […]

IAB: U.S. 2017 Q2 Internet ad revenues reach $20.8 billion

The Internet Advertising Bureau (IAB) has released the IAB internet advertising revenue report covering 2017 first six months results. In U.S., 2017 second quarter Internet advertising revenues reached $20.8 billion. It marked an increase of 7.4% from the 2017 first-quarter total of $19.4 billion and an increase of 23.1% from the 2016 second-quarter total of $16.9 […]

Forrester: US social and display ad spend to grow by 70%

A Forrester Research report has revealed that US display advertising and social media advertising spending will grow by 70% between 2017 and 2021. Expansion of social media advertising will play a pivotal role in this growth. Commenting on this prediction, Marketing Land columnist Greg Sterling says, “Forrester says the majority of mobile display spending (“close to […]

White Ops shares 5 ways to protect against ad fraud surge in Q4

A White Ops research has predicted that the ad fraud rates will go high during the Q4 holiday season. The company has also shared five ways businesses can protect themselves from the ad fraud. The White Ops team says, “If digital advertisers want to keep growing their effective budgets, they will need to prevent it from being […]

80% small businesses use Facebook for marketing

According to a eMarketer report, 80% of US-based small businesses use Facebook for marketing and 51% of them use Twitter for marketing. The other two channels used for marketing are LinkedIn (44%) and Instagram (36%). Google AdWords us used by 19% of the small businesses and 18% use Pinterest. The eMarketer team says, “In March, G2 […]