Google’s featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box. MOZ contributor Ann Smarty has published an in-depth article offering useful tips to optimize for Google’s featured snippets. She says, “Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet. It’s always a good idea to start with researching your keywords. Moz’s Keyword... [...]

MOZ has published a new Whiteboard Friday video ‘Using STAT to Identify Featured Snippet Opportunities’ featuring Zoe Pegler. The MOZ team says, “Winning the featured snippet for a target keyword means increased traffic to that page, and you can use STAT to achieve those wins. In this week’s episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in five easy steps”. Using STAT to Identify Featured Snippet Opportunities MOZ  [...]

Google’s Danny Sullivan has published a new comprehensive guide to featured snippets under the title “A reintroduction to Google’s featured snippets”. This guide explores the details of featured snippets and offers a glance on the challenges faced b Google while implement it. Sullivan says, “Sometimes when you do a search, you’ll find that there’s a descriptive box at the top of Google’s results. We call this a “featured snippet.” In this post—the first in a new series going behind-the-scenes on how Google Search works—we’ll explore when, where and why... [...]

Google’s Featured Snippets display selected search results top of Google’s organic results below the ads in a box. It is one of the best place to appear in a search engine which can boost multiply your traffic. Content Marketing Institute columnist Ann Smarty has published eight FAQs that can help you to use Google’s Featured Snippets for improving your website traffic. Smarty says, “The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured... [...]

McCoy says, “ In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets. The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers. How can you create content that has the chance of ranking in featured snippets? While many marketers assume featured snippets are the territory of SEO masters or brands with million-dollar marketing budgets, that isn’t true at all. What are featured... [...]